Through an agreement with GTECH, Norsk Tipping has launched its first range of iGaming products exclusively for the Norwegian market. The deployment of 65 games is the largest launch of its kind in the lottery’s history.
Norsk Tipping was asked by the Norwegian Ministry of Culture to develop online games to provide the Norwegian public with an attractive offering and at the same time be in the forefront of responsible gaming.
“With this launch, Norsk Tipping is challenging foreign betting companies not licensed in Norway by providing attractive games that are not as aggressive as the cross- border operators’ offerings. Responsible gaming is our trademark,” said Norsk Tipping CEO Torbjørn Almlid in a prepared statement.
GTECH has supplied Norsk Tipping, a World Lottery Association (WLA) member, with its iBingo product, an iCasino portfolio including a range of slot games, and eInstants, designed to ensure that the new portfolio appeals to a wide range of players. The games, which are available to registered Norwegian players across mobile, tablet and desktop channels, were launched in January.
This is Norsk Tipping’s first agreement with GTECH, which is also providing the lottery with hosting and operational services. As part of the five-year agreement with Norsk Tipping, which was announced in December 2012, GTECH has supplied the lottery with its Player Services and Player Account Manager back-office system, in addition to a range of new games.
“This is a much-needed and long-awaited renewal of Norsk Tipping as a provider of money games in Norway,” Almlid added. “Norsk Tipping must be up-to-date to survive as a gaming company and provide customers with attractive games. We will launch a series of new games in 2014 and we will especially concentrate on new games for mobile.”