The sale of JackpotParty clears to way for Williams to concentrate on its remote game server technology.
Williams Interactive, a wholly owned subsidiary of Scientific Games Corporation, announced an agreement to migrate players on its JackpotParty.com casino to SlotsMagic.com, a new casino powered by software provider and internet gaming operator SkillOnNet.
JackpotParty.com ceased operations effective Tuesday, February 18th, and SlotsMagic.com has been built on the SkillOnNet gaming platform specifically for JackpotParty.com players.
Williams Interactive is exiting its B2C real-money gaming business in the UK, in order to focus its real-money iGaming efforts on the publishing and distribution of world-class interactive casino gaming products. As recently announced, SkillOnNet platforms have been integrated with the Williams Interactive Remote Game Server such that SkillOnNet players will have access to WMS and Barcrest online slot games on both desktop and mobile devices.
“After four years operating the award-winning JackpotParty.com online casino, Williams Interactive is now focusing its efforts and resources on the best-in-class digital distribution of our unrivaled content library of casino games,” said Orrin J. Edidin, group chief executive for Williams Interactive in a prepared statement. “As we make this important step forward in our company’s journey to provide the world’s most compelling iGaming experiences, we have great confidence that SkillOnNet is the perfect partner to continue delivering the high-end player experience for which JackpotParty.com is known.”
Meanwhile in other Scientific Games subsidiary news, WMS Gaming is expanding its commercial activities in Australia. Building on the efforts of its former distributor, eBET Group, a Sydney-based gaming solutions company, and continuing to leverage the eBET service team, WMS plans to increase its Australian presence in New South Wales and other states and territories by expanding its Sydney office through a new customer-facing sales team and by dedicating a local product development studio to the Australian market.
WMS plans to offer an innovative product portfolio that is tailored to Australian players, which is expected to enhance the player experience and help drive long-term growth for customers. With this increased investment and focus, WMS is prepared to support existing and future customers and capitalize on additional growth opportunities in this important market.
“WMS is excited about our expanded role in Australia,” said Sebastian Salat, president of WMS International in a prepared statement. “Growth in Australia is an important component of our long-term strategy.”