030614 GTR_Bet Limit technology Inspired_300Inspired Gaming and SG Gaming, suppliers of gaming technology and machines in the UK, welcome the launch of the first phase of responsible gambling measures on Category B2/B3 gaming machines in bookmakers, and call for the mandatory introduction of these measures across all categories of UK gambling.

“We do not want problem gamblers playing on any of our machines and the new measures are a positive first step in our long-term development roadmap to better protect the 0.5 percent of problem gamblers in the UK and to minimize the risks to all gamblers,” said Luke Alvarez, CEO and founder of Inspired Gaming in a prepared statement. “However, it makes no sense to target bookmakers’ machines specifically—those vulnerable to addiction will still be at risk with other venues, products and channels and we urge the government and regulator to work with stakeholders on how it can develop the concepts and learnings from the ABB Code for Responsible Gambling and Player Protection (ABB Code) across all UK land-based and online products.”

“We are committed to providing a fun leisure experience for those who enjoy playing on machines, whilst developing new ways to protect those who are at risk of harm,” added Steve Frater, chairman of SG Gaming. “We have been able to develop and deploy new player protection measures in under five months since the publication of the ABB Code in September but see this as only the first step in achieving world leading player protection software through continuing research and development.”

Inspired Gaming and SG Gaming supply technology and machines to UK bookmakers including William Hill, Ladbrokes, Coral, Betfred, Paddy Power and hundreds of Independent bookmakers. Working closely with the Association of British Bookmakers (ABB), problem gambling academics, and bookmakers, Inspired Gaming and SG Gaming have designed on-machine technology solutions to achieve the objectives of the ABB Code.

Key points about the new Responsible Gambling measures in bookmakers:

• Introduces enforced breaks for customers on gaming machines with automatic on-screen alerts about the money and time spent;

• Players can self-set customizable time and/or spend limits at the start of their session and will receive an on-screen alert about the money and time spent once limits are reached; and

• Staff is notified via the cashier system when any limits are reached, allowing for human intervention, and staff will be receiving comprehensive responsible gambling training.

The new code came into effect March 1.