Study shows social casino players willing to try land-based games, tournaments
Big names in the social gaming industry continue to roll out new platform offerings, with Zynga is preparing to launch its new mobile-first poker product, while Bonza announced its iOS platform and Big Fish launched its real-time social craps game. These innovative developments keep the market afloat, but linking these new platforms with existing ones could be the next big step, according to a recent study conducted by Traffic Generation, a provider of data analytics and marketing technology and services to clients spanning the social, online and land-based casino sectors.
The Traffic Generation survey of 1,932 social casino players came up with the following results:
• 38 percent of those surveyed said they would like to participate in a cross-platform tournament.
• The same number of players (38percent) said they had “liked” land-based casino pages on Facebook.
• When asked “what kind of posts do you find the most interesting?” 26 percent said “Contests.”
• 35percent of players said they would spend “real money” on their favorite social casino games.
These statistics reflect that there is clearly a market segment in existence for casino operators to cross-sell players from social gaming platforms to land-based and real money gaming, according a press release of the survey. By leveraging social-friendly game play features, such as multi-platform tournaments and contests, casino operators have the opportunity to engage with customers on a deeper level, and in doing so maximize the likelihood of conversion and increase revenue business-wide.
Traffic Generation’s Tournament Management System (TMS) enables operators to run real-time tournaments across land-based, digital & social channels. TMS allows gaming companies to automatically deliver targeted game play content across multiple platforms, simultaneously driving player engagement, retention and development strategies to increase business-wide revenue.
To see the full results of this study, visit www.trafficgenerationltd.com.