This marketing partnership creates reciprocal benefits for the loyalty programs of both companies. Thunder Rewards members will receive exclusive offers at MGM Resorts destinations in Las Vegas, while MGM Resorts’ M life members will enjoy offers to play and stay at Thunder Valley Casino Resort in Lincoln, Calif.
“Thunder Valley is thrilled to be partnering with world-renowned MGM Resorts International and their prestigious Las Vegas properties to offer our Thunder Rewards members a new gaming experience that is uniquely Vegas,” said Dawn Clayton, general manager of Thunder Valley in a prepared statement. “We are confident our guests will be impressed by the fabulous amenities and benefits available at MGM Resorts properties in Las Vegas. In turn, we can’t wait to extend our four diamond hospitality to M life players as they visit Thunder Valley, the largest gaming resort in Northern California.”
“As we strive to deliver maximum value for our M life members, regional casino partnerships, such as our new relationship with Thunder Valley Casino Resort, make for ideal additions to the program and expand M life’s reach from coast to coast,” added Lance Evans, vice president of marketing partnerships for MGM.
MGM Resorts International recently inked a similar strategic marketing partnership with Pinnacle Entertainment and its mychoice player rewards program.