040314 GTR_City of Dreams hotel tower_300Melco Crown Entertainment Limited, a developer and owner of casino gaming and entertainment resort facilities in Asia, has unveiled the project details and architectural design of the fifth hotel tower at City of Dreams, the company's flagship property in Cotai targeting the premium segment. The new tower will be designed by internationally renowned architect Dame Zaha Hadid, and will add a truly iconic landmark to the Cotai skyline and the culturally rich city of Macau.

"Melco Crown Entertainment has always been in the forefront of innovation,” said Lawrence Ho, co?chairman and CEO of Melco Crown Entertainment in a prepared statement. “We are delighted to introduce the world?class architecture brand, Zaha Hadid Architects, into Macau and to showcase her creative work in City of Dreams. Dame Zaha Hadid's distinctive design is closely aligned with our vision to provide unique entertainment experiences for our customers. We are confident that the new property will become an iconic landmark in Cotai and Macau and contribute meaningfully to tourism development through the enhancement of the cultural landscape.”

The new tower, which began construction last year, is expected to open in early 2017.

With 40 floors and a gross floor area of 150,000 square meters, the tower houses approximately 780 guestrooms, suites and villas exceeding 5 star standards, according to a company press release. The hotel also includes a variety of meeting and event facilities and distinctive features, including a 30-meter high lobby atrium, selection of restaurants, spa, ultra lounge and sky pool.

Dame Zaha Hadid's work is celebrated for its invention and dynamism as her practice applies advanced design, construction and material technologies to create unique spatial experiences. The design of the new tower combines dramatic public spaces and generous guest rooms with innovative engineering and formal cohesion. A series of voids carve through the centre of the tower, blending traditional architectural elements of roof, wall and ceiling to create an intriguing sculptural form that defines the exciting internal spaces within.

The tower's external structure reinforces the dynamism of the unique design. Inventive, expressive and powerful, this remarkable structure envelops the building, further defining its formal composition and establishing new relationships with its context within Macau, as well as optimizing the interior layouts for the greatest comfort of guests.

"We are delighted to be building the new flagship hotel for City of Dreams in Macau,” Hadid said. “I have always believed in the fantastic and the tower will serve as a source of inspiration; an intriguing combination of formal dynamism and structural integrity. The design resolves the many complex requirements for the hotel within a single cohesive envelop.

Melco Crown Entertainment is also developing Studio City, a new cinematically?themed integrated resort in Cotai to be opened in mid?2015, which is positioned to satisfy a broad range of customer tastes and preferences.