041813 GTR_Playtech Logo_300Playtech, the international designer, developer and licensor of software and services for the online, mobile, TV and land?based gaming industry, announced that Genting has selected the Playtech Neon system to manage its land?based casinos in the UK. Playtech also disclosed that Mecca Bingo, part of the Rank Group, has extended is agreement to partner with Playtech's dedicated Bingo subsidiary, Virtue Fusion.

The Playtech system chosen by Genting UK, which was developed in collaboration with its subsidiary, Intelligent Gaming, will manage customer data, cash desk operations, table gaming, incentive programs and compliance across the group.

Genting UK's operations range from VIP private members' clubs to modern, purpose?built premises, with 41 casinos located from Edinburgh to Plymouth. In London it is the capital's leading casino operator with six casinos which cater for all levels of the gaming market, including its flagship, Crockfords, located in the heart of Mayfair which is recognized as the world's oldest private members gaming club.

"Playtech's Neon will enable us to centralize our systems and streamline many customer?facing business processes to improve our customer service and drive our business forward,” said Chris Ashworth, Genting UK IT director in a prepared statement. “The system will be fully centralized in a high?availability data centre and will integrate with our other key business applications via TIBCO."

The Neon system will be implemented during 2014 ready for the opening of Resorts World Birmingham in early 2015.

Meanwhile the deal Playtech extended with Mecca Bingo allows the continuation of what has been a long and mutually beneficial relationship between the two companies. Playtech has a unique Bingo offering that is unparalleled in the industry, built on a platform with a proven track record and leading innovation. With this, Mecca delivers a quality online bingo product that complements their strong offline presence.

The Rank Group is a leading European gaming and betting company, headquartered in Great Britain. Rank's businesses include a number of established brands in gaming and leisure, these include Mecca Bingo and Mecca Bingo.com.

"This has been an important partnership for Mecca since 2006 and we are pleased that an agreement has been reached to develop this further over the next three years," said Ian Burke, chairman and chief executive of Rank Group.