Marketers are a generous bunch; that was one conclusion you had to come away with from the recently held Gaming Technology Conference panel on digital marketing, which collectively presented a useful template for any casino marketer looking to up his or her digital game.
The panel was composed of Greg Cannon, vice president, content marketing and All Things D, Caesars Entertainment; Holly O’Brien, director of marketing, Cannery Casino & Hotel; Brian Best, vice president of eCommerce/digital marketing, Boyd Gaming Corporation; and Randy Dearborn, vice president of multimedia and guest technology, MGM Resorts International. The speakers offered plenty of insights into social platforms, partnering, personalization, leveraging data, monetization and developing ROI scenarios that can help marketers get buy-in from upstairs. The session also highlighted strategies, tactics, the technologies themselves and the interfaces you might deploy at the property level for guests to experience. Here’s what they had to say: