050914 POTW_STICS Logo_300At Southern Gaming Summit (SGS), San Diego-based Stics unveiled a new solution called SticsInsight with SticsViewer that brings the power of big data and predictive analysis to the desktop of casino marketers and managers.

With this comprehensive solution, casino marketing departments of all sizes can now direct player reinvestment dollars more effectively. SticsInsight helps casino marketing departments extract the full and real value from the data they are already collecting through the use of predictive analytics.

Combined with SticsViewer, anyone in the casino with the proper permissions and a PC is now able to:

• Identify players in the casino’s database who are most likely to return;

• Anticipate how many visits each player is likely to make over a given period;

• Employ robust predictive analytics without taxing in-house resources;

• Simultaneously integrate multiple data sources and formats;

• Dramatically increase the usefulness of information databases; and

• Make better informed business decisions.

For more information, visit www.stics.com.