In between the keynotes will be a two-day Southern Gaming Summit conference program featuring 16 breakout sessions focused on a broad range of issues of interest to the commercial and tribal gaming sectors, nine of which will offer qualified attendees CLE and CPE continuing education credits. The Summit’s companion show, BingoWorld Conference & Expo Bingo, will offer 12 breakout sessions, plus its popular Bingo U workshops. All Southern Gaming Summit & Bingo World conference attendees will have access to the full program.
There will also be plenty of networking opportunities available throughout the event, with the return of the popular opening day Global Gaming Women Luncheon at the Hard Rock Hotel & Casino on Tuesday, May 6. Opening day will also feature a golf tournament at Windance Country Club, and a welcome reception that same night at Golden Nugget. An opening night party follows on Wednesday, May 7, at the IP Casino Resort. Full details on every aspect of the show, including how to register, are available at www.sgsummit.com.
The trade show floor will feature products and services catering to a broad range of industry segments, including commercial and tribal casinos, racetrack gaming and bingo operators. The floor will also offer attendees live bingo games on each day, and a new vendor diversity fair composed of minority-owned businesses. Also new this year is the “Best of Show” slot award competition on the trade show floor. Twelve of the biggest names in slot manufacturing are already signed up for the competition, which is designed to recognize “Best of Show” slot games. Each manufacturer will designate one machine in their booth to be voted on by attendees at iPad stations, scoring the game on a scale of 1-10 in six different business and entertainment categories. The top three winning games will be announced on the closing afternoon of the trade show, Thursday, May 8.
Of course, the show floor will also spotlight the latest gaming products, services and technologies from both domestic and international manufacturers. Casino Journal offered these vendors, and some others who could not attend the show, an opportunity to describe their latest product introductions and improvements their own words. Here are their responses:
SKY’S THE LIMIT
Multimedia Games debuts its newest premium cabinet and top box at SGS 2014 — the award-winning Maximum Player Experience (MPX) and the never-before-seen Skyline top box. MPX comes equipped not only with a 40-inch full 1080p LCD display, but an interactive sound chair with custom surround sound and Earthquake Shakers and game-controlled runway lighting as well. MPX is destined to deliver an unparalleled experience when players sit down and take its latest larger-than-life games for a spin, the award-winning Thundering Herd and Invasion 2: The Return.
High-denom mechanical reels get a new look this year too with the brand-new Skyline top box which will have players reminiscing of the golden age of Las Vegas. With a vintage-inspired bezel showcasing RGB lighting and a 24-inch LCD display, this top box will become a high profile attraction on every casino floor. Initially released with Ultra Mega Meltdown and Canary Diamonds, Skyline will feature a set of five high-denom games that perfectly complement this timeless cabinet.
The latest video themes, such as Moby Dick and Chamillion Deluxe from the premium High Rise Games series, and the award-winning TournEvent will also make an appearance this year, as Multimedia Games show you how to Play Louder.
SGS/BW booth #904
Fu Dao Le is featured on the ALPHA 2 Pro Wave, the latest in Bally Technologies’ long line of innovative, stylish, and industry-leading platforms. The Pro Wave brings a new level of gaming platform design to casinos with its trailblazing 40-inch curved high-definition monitor.
The game screen curves gracefully inward, giving a brand-new look and feel to any casino floor. More than just a pretty face, however, the cabinet’s curved touchscreen monitor provides optimal viewing and increased interaction for players.
The Wave elegantly integrates an LCD panel and custom, game-synchronized LED backlighting to enhance the play experience. Like all of Bally’s leading-edge video slot cabinets, the Wave features the industry’s only iDECK multi-touch button panel plus an optional 22-inch Pro Digital Topper.
Fu Dao Le offers the Red Envelope Jackpot progressive. This four-level linked mystery progressive is triggered by a red envelope on reels one and five, and when hit, players are awarded one of the enormous jackpots. As a 243-way game, Fu Dao Le features Mystery Stacks in the base game, which are only revealed once the reels have spun, as well as the Expanding Wilds feature on reel three, in which a partial stack of wilds expands into a full reel.
SGS/BW booth #404
TRIED AND TRUE
Rymax Marketing Services is a leading casino supplier of player loyalty solutions in the gaming industry. Rymax draws traffic to your property, increases share of wallet from players and set your sets your players’ club apart from the competition by driving loyalty through brand name rewards at manufacturer-direct pricing.
With access to over 10,000 products from the most popular consumer brands in the company’s nationwide warehouses, Rymax specializes in segmenting merchandise options and programs for players of every age and lifestyle. Rymax services include player profiling and demographic-specific product offerings, website hosting and management, promotional marketing, redemption and popularity reports, player surveys and current event planning and analysis.
As your fulfillment partner, Rymax has the tools necessary to create player loyalty, increase repeat visits and maximize value you receive from players.
SGS/BW booth #727
BRAVE NEW WORLD
International Game Technology (IGT) will turn the bayou blue at Southern Gaming Summit (SGS) 2014. The global gaming entertainment giant will showcase an impressive portfolio of casino entertainment products and systems solutions for commercial, tribal and lottery operators in booth 704.
IGT’s MegaJackpots standout title James Cameron’s Avatar Treasures of Pandora will allow SGS attendees to take flight for Pandora. Inspired by the highest grossing movie of all time and a follow-up to the highly successful James Cameron’s Avatar Video Slots, this award-winning title is packed with cinematic entertainment and industry-first innovation. Treasures of Pandora is IGT’s first game to release on the all new CrystalCore Cabinet. Boasting a 42-inch vertical LCD touchscreen display, a 10-inch multi-touch dynamic player panel and a unique Super Button, this IGT innovation delivers a truly immersive gaming experience.
Imaginative bonuses including Pandoran Night Free Games, Willow Glade and Banshee Match, allow players to explore the luminescent forests of Pandora, select a banshee and experience the exciting “merge bonus” creating 7,776 exciting ways to win.
SGS/BW booth #704
American Gaming Systems (AGS) proudly presents Ripley’s Believe It or Not!, a trivia based game with a wheel top box available on the Roadrunner platform. This exciting game features a five-level progressive and is the first in the It Pays to Know game series, soon to be followed by Are You Smarter than a Fifth Grader? and Family Feud. The It Pays to Know feature is the only one of its kind, allowing the player to affect the outcome of their gaming experience through answering trivia questions. It’s truly a skill-based feature—the player can win more for answering the questions correctly. Stop by the AGS booth at Southern Gaming Summit to experience Ripley’s Believe It or Not! and Are You Smarter Than a 5th Grader? in person.
SGS/BW booth #304
Dragons turn orbs to fortunes in Aruze Gaming’s G-Deluxe game, Shen Long Fever.
Aruze Gaming’s G-Enex 22, five-reel, 50-line widescreen video slot machine contains scorching hot bonus features that are enhanced with a large interactive top box. Shen Long Fever’s bonus is determined by a pick’em game when three scattered Bonus Symbols appear. Hidden behind the Bonus symbols are: a credit amount, Dragons Free Games with a random wild reel, and a Bonus Choice.
The Bonus Choice feature offers the player a choice of three games: a Card Pick Bonus, Orb Pick Bonus, and a Dragon Spin Bonus. The interactive top box comes into play when different colored orbs are selected by either a pick’em game. The temperature really rises when Challenge for Jackpot is randomly triggered upon entry to any of the three Bonus Choice features. The stand-alone progressive jackpot can be won in a variety of ways depending on the Bonus Choice selected.
Shen Long Fever will heat up your casino floor.
SGS/BW booth #818
Aristocrat Technologies has transformed the game and now unleashes a whirlwind of iconic rock, The Rolling Stones Slot Machine.
Hot Licks will spill from the Rolling Stones Slot Machine, putting players in the front row with the world’s greatest rock ‘n’ roll band! The themed fascia is instantly recognizable, and the game itself is endlessly entertaining.
Players settle into the immersive iChair and experience 5.1 surround sound while their favorite Stones songs play, and animation on the interactive LCD screen spins and merges into concert footage.
Rolling Stones is a 40-line game that can be configured for 1-cent, 2-cent or 5-cent denominations, has a low volatility, a minimum bet of 50 credits and a max bet of 250 credits.
Optimized for the VIRIDIAN WS feature Top box cabinet, The Rolling Stones Slot Machine will bring satisfaction to your floor.
SGS/BW booth #808
Buff Beach is a beach body themed game from Cadillac Jack that features PowerXStream and a Scatter-Initiated Bonus with bonus symbols that appear on reels two-four during both the base game and free spins.
PowerXStream introduces a unique 3-4 4-4-3 reel configuration with 576 ways to win. Themes with the innovative new PowerXStream pay mechanic evaluate the award based on the number of symbols that occur on adjacent reels, starting with the leftmost reel and moving right, or beginning with the rightmost reel and moving left. With each spin a symbol is randomly chosen to be stacked on each reel.
At least one bonus symbol on reels two, three and four awards bonus pay and initiates the free spins. The minimum free spin award is eight free spins but up to 128 can be won on a single spin. Free spins can be retriggered. The progressive cannot be won during free spins.
SGS/BW booth #512
Since its February 1997, the managing partners of Gary Platt Manufacturing have had one goal—to provide comfortable, innovative casino seating that delivers quality products and excellent customer service. The Reno, Nev.-based company revolutionized the gaming industry by introducing seating in front of slot machines, and now produces full lines of slot, table game, poker, bar-top, and bingo seating exclusively for gaming resorts.
Recently, Valley Center, Calif.-based Valley View Casino has contracted for 2,200 Gary Platt chairs. The casino opted for the company’s Gazelle Royale chair for its remodel. The Gazelle Royale is a specialized ergonomic chair for slot machines and table games. The chairs also feature protective molding and an insert handle for easy player maneuverability.
SGS/BW booth #723
Global Cash Access, (GCA) a leading provider of innovative cash access, cash handling and business intelligence services to the gaming industry, is excited to introduce the Casino Xchange 2.0 Lite (CXC 2.0 Lite) to the robust lineup of Xchange products to include Casino Xchange 4.0 (CXC), Jackpot Xchange (JXC) and Xchange Explorer Plus (XE).
CXC 2.0 Lite is specifically designed for casino, route and lottery operators who require an affordable multi-function self-service redemption kiosk with less capacity and a smaller 2.2-foot by 2.2-foot footprint. GCA provides this solution without sacrifice to quality, dependability, security and compliance to meet critical cash access needs across the casino floor.
CXC 2.0 Lite provides critical multi-functional services such as bill breaking, ticket and multi-ticket redemption, ATM, point-of-sale debit and credit card cash advance as well as GCA’s patented 3-in-1 rollover technology. CXC Lite provides efficiency through innovation with a hopperless configuration as well as Quik Ticket (ticket dispense on debit) capability.
SGS/BW booth #618
HEAD INTO THE CLOUDS
GLiCloud from Gaming Laboratories International (GLI) is a modern inventory management and tracking system, making it easy for operators and regulators to track software and hardware comprising the casino floor, improving employee efficiency and accuracy, saving time and money.
GLICloud allows instant checking of regulatory status of components on the entire casino floor, all in real time, automatically and free from potential human error.
GLiCloud relates components to regulatory approval status in real time, simplifying the inventory process by utilizing existing industry standard verification tools and communication protocols.
GLiCloud tracks current floor inventory and matches game software components with their certification statuses from GLI and other test labs, including approved, revoked and non-mandatory upgrades; notifies when certification statuses change and links to replacement components for many revoked and non-mandatory upgrade items; displays notifications for all games in the user’s jurisdiction; and stores user-uploaded par sheets, pay tables, test reports, and other user-generated documentation.
SGS/BW booth #7
For Incredible Technologies (IT), 2013 was the year to make a serious impression on the gaming world. The Vernon Hills, Ill.-based slot manufacturer released a highly polished catalog of games which have had great success in the field. A standout among these titles is Leonidas King of the Spartans, which will be shown as the company’s “Best in Show” nominee, features epic wins as players await their Free Spin Battle, an impressive 3D display which features added awards and locked wild Spartan symbols.
The game, among several others, has been a smash success for IT and the company is leveraging this momentum going into 2014 to continue to create compelling game content. In addition to showcasing both new games and proven performers, IT will also use Southern Gaming 2014 as a public preview for their brand new Infinity technology platform & cabinet.
SGS/BW booth #1002
PASSING THE BUCK
Secure, flexible and innovative, JCM Global’s new iPRO gives operators everywhere a high first-time acceptance rate, a faster note-to-note acceptance rate, and JCM’s innovative sensing and anti-stringing package.
iPRO has one of the most advanced sensing and anti-stringing packages ever created. Seven wavelength optical and magnetic sensors give the best counterfeit protection anywhere, defeating counterfeiters with unparalleled security.
iPRO has dual exit sensors with an anti-stringing drum device, giving the absolute best anti-stringing protection on the market, meaning iPRO can defeat potential cheats coming and going.
iPRO has a sealed bill path that keeps out dust, liquid and light, extending the life of the entire unit, and dramatically increasing uptime while lowering cost of ownership.
iPRO’s innovative modular design means it can quickly and easily replace an existing UBA head for instant improved performance, and iPRO is completely compatible with UBA cashboxes.
SGS/BW booth #825
The Podium Monument is the newest addition to Konami Gaming’s Podium family. The Podium Monument features a 22-inch touch screen LCD for base games and a large 32-inch vertical top box to display progressive levels.
Quick Strike Quad is one of the first titles that will be released on the Podium Monument. It’s a KP3 video theme that includes a four-level progressive. The progressive feature is randomly triggered and the more a player bets, the higher the chance of hitting the progressive.
Additional game titles featured on the Podium Monument are Snow Stars: White Winter, Snow Stars: Wild Winter and Rock Around the Clock: Doo-Wop Dudes. Each of these game themes is displayed with a customized bezel to match its theme.
Visit Konami’s booth and receive a full demonstration of the Podium Monument and other exciting games.
SGS/BW booth #718
Compliance is at the heart of every casino’s business; however, making sure all of your Is are dotted and your Ts are crossed can be a monumental task. To help, NEWave has created its Tax Form Validator software product.
Tax Form Validator is part of NEWave’s myCompliance Manager software suite. Tax Form Validator streamlines tax form processing, saving time and money and helps to eliminate human error by automatically completing, filing and archiving forms required to comply with IRS income reporting requirements.
Tax Form Validator ties the entire casino floor together with one software solution for W2G, 1042S and 1099MISC forms. Plus Tax Form Validator keeps a digital image for the customer ID and social security document.
Tax Form Validator is licensed by site, not by seat, giving unlimited users and a lower cost of ownership, and is backed by NEWave’s exclusive 365/24/7 one-call support, where support is given by NEWave staff.
SGS/BW booth #1014
WMS Gaming, a Scientific Games company, announced that Casino Cosmopol, a wholly owned subsidiary of Svenska Spel, has released the final results of its tender for slot machines, with WMS winning 30 percent of the total order size, the single largest share awarded in the tender.
Sweden-based Casino Cosmopol, which has casino properties in Stockholm, Gothenburg, Malmoe and Sundsvall, currently operates approximately 125 gaming tables and 1,100 slot machines, with slots accounting for about 60 percent of its net gaming revenue. In order to provide its players with a cutting-edge gaming experience, Casino Cosmopol is looking to continually replace their slots and to offer a selection of machines on the forefront of technological developments within gaming.
The proven-performing Blade cabinet and the Game Chest Multi-Game Series, specifically tailored to the European marketplace, are among the WMS products to be featured at Casino Cosmopol. THE WIZARD OF OZ Emerald City and Haunted Forest themes on the player-favorite Gamefield xD cabinet are already in operation at the Cosmopol casinos.
SGS/BW booth #412
WHAT’S THE IDEA?
Ideas have tremendous power. Zitro lives and is driven by the Power of Ideas. Ideas that transform. Ideas that immerse the senses. Ideas that captivate. Ideas that breed success.
From these ideas, Zitro created its Blackwave cabinet, a beautifully compelling and comfortable machine that delivers stunning graphics and immersive surround sound. To complete the ultimate bingo player experience, Zitro then designed its games with engaging features, delightful bonuses, community prizes and feel-your-heart-beating intriguing wagers leading players to shout, “Bingo!”
Are you pleased with your casino’s future prospects?
If not, try this simple exercise: Go into your casino and take out your phone. You’ve just surrounded yourself with the past, while the future rests in your hand.
That future uses relationship marketing, a business method inviting consumers to use a product or service at no cost, forever. To earn more customers, especially younger ones, you must to turn to relationship marketing, and that’s where Acres 4.0 can help.
Consider Kai, Acres 4.0’s new customer service product. Through easy-to-use mobile devices, Kai connects your casino employees to players with needs. You’ll see immediate labor savings, but Kai’s real power is happier customers—because happy customers stay longer in a relationship, return more frequently and even bring new friends for you to build relationships with.
Combine Kai with Acres 4.0’s powerful text-based games, which let you reach existing and potential players with personalized messages at controlled costs, and you’ve started to shape your future.
Hnedak Bobo Group (HBG) celebrates 35 years providing innovative architecture, interior design and strategic project delivery to the gaming and hospitality industry. As a top-ranked U.S. entertainment and hospitality design firm and five-time G2E-Casino Design Award-winner, HBG has built a reputation for always thinking differently. Based in Memphis, Tenn., the firm is the only architecture company working in gaming today to own, operate and develop their own four-star hotel: a successful four-star Westin hotel located within a thriving entertainment district. HBG leverages this experience in delivering solutions that help clients differentiate in an increasingly competitive market. Recent casino and casino resort projects include WinStar World Casino and Hotel in Oklahoma, Seneca Buffalo Creek Casino in New York, and Apache Casino & Hotel in Oklahoma.
Ortiz Gaming has taken excitement to a whole new level with the Sky Paper feature. Sky Paper gives a whole new meaning to community gaming, the feature goes beyond ‘bells and whistles’ to generate excitement at the machine.
Sky Paper, created exclusively for Ortiz Gaming, allows for a jackpot winner to be announced with a shower of multicolored paper, flooding the space with excitement and fun. The powerful, low-energy compression motor blasts Sky Paper up in the air so it falls gently over players. At the same time excitement is driven by the games crisp sound and the thrill of the jackpot it is announcing. The sudden Sky Paper party that begins turns the bank of machines into a true celebration, making this a remarkable and unforgettable experience for the players.
Gaming operators require innovative technology solutions to address the ever changing landscape of their industry.
Vantiv Gaming Solutions can help. Its comprehensive, scalable, customizable solutions run on a single, proprietary platform and are built to enhance the overall customer experience beyond just traditional core services.
Vantiv knows what it takes to seamlessly integrate merchant services into the gaming business. Operators know what it takes to keep customers coming back. Together, we’ll make you more efficient, more secure and more successful.