052214 POTW_Greentube  logo_300Greentube, a leading platform and game developer for internet connected devices, and parent company the Novomatic Group, today announced the successful launch of their turnkey private label social casino marketing platform, Greentube Pro.

Designed to enhance player retention and boost new player acquisition for land-based casinos, Greentube Pro integrates proven loyalty strategies with the mass appeal of online and mobile play into a custom branded experience. The platform is fully customizable, allowing land-based casinos to choose from Novomatic’s vast library of respected games. Players experience the casinos brand anywhere they may be and on any Internet-enabled device they prefer.

Greentube Pro was designed to engage with players after they leave the casino floor. Players are offered incentives to earn reward points by playing games on their computers, tablets and smart phones. They can then exchange points for various rewards including complimentary meals, hotel stays, tickets to events and more.

The launch of Greentube Pro is Greentube’s first foray into the lucrative U.S. market. The platform, built by BlueBat Games, is distinctive in several ways:

• Clients’ Databases Remains Private: The Greentube solution does not require access to client databases. Player profiles and information remain in-house and are never accessed by Greentube.

• Brand-Specific Offerings: Players only see the Client’s brand while playing, never Greentube, ensuring a uniform brand experience.

• Customization: Greentube Pro allows clients to market their own promotions and events. Furthermore, players interface with the Casino’s existing loyalty program enabling them to earn or use loyalty points.

For more information, visit www.greentube.com.