deltaDNA is utilizing the high?performance in-memory NewSQL database from Bedford, Mass.-based VoltDB to power its real?time player relationship management platform for F2P games, social casino and real-money gambling.
Leveraging VoltDB, the deltaDNA platform empowers game developers and publishers to perform in?depth player analysis on the colossal amounts of data streaming in from each game and take immediate action—within a quarter of a millisecond—to enhance the in?game player experience, driving both retention and monetization.
deltaDNA's player relationship management (PRM) platform analyzes the immense volumes of fast moving data generated by each game (e.g. each player's data footprint) in real time for behavioral information such as a player's status and their playing motivations within the game. With that insight, deltaDNA's customers are able to make decisions to personalize the gaming experience through in?game changes or targeted offers and incentives that can increase a player's engagement by as much as 50 percent and boost in?game purchases by as much as 30 percent.
VoltDB provides one of the world's fastest operational databases, delivering high?speed data processing and real?time, in?memory analytics in a single database system. VoltDB is a relational database that gives organizations an unprecedented ability to build ultra?fast applications that can extract insights from massive volumes of dynamic data and enable real?time decision making.
For more information, visit www.voltdb.com.