The province of New Brunswick has awarded a consortium led by GTECH Canada ULC with a five-year, C$5 million research grant for the development of a new multi-channel content application platform. The consortium, comprised of GTECH Canada, T4G, New Brunswick Community College and First Mobile Education, will develop a technology platform to deliver game content and features across a broad range of mobile and web-based devices and land-based gaming machines.
“Mobile is the fastest-growing component in the interactive gaming segment, and this platform will enable GTECH to provide gaming operators around the world with innovative game content and features across new and existing channels, and cross-channel analytics that will provide operators with a single view of the player,” said Don Doucet, vice president of business strategy and development in Canada for GTECH. “Thanks to the support of the provincial government and our partners in industry and education, this platform will represent a made-in-New Brunswick solution to our global gaming customers’ needs.”
Funding for the project is being provided through the province’s $15 million Industry Innovation Challenge. Launched last October, the New Brunswick Research and Innovation Council unveiled a provincial competition designed to identify large-scale industry research and development initiatives that will mobilize provincial assets to fuel economic growth. The challenge awarded the top innovative groups with a $5 million grant to develop their proposal.
As part of the project, GTECH Canada will establish an Interactive game development team in Moncton while leveraging in-house experience in new game development for interactive games and providing synergies with land-based and interactive game content development. The team will work to develop cross-channel games and functionalities, and will utilize T4G’s analytics platform that will combine performance measures of single game titles across multiple channels, as well as compare player behavior and player segmentation.
T4G has more than two decades of data analytics experience; First Mobile Education develops Internet learning courses for industries and K-12 students; and New Brunswick Community College has a laboratory and full-time research staff to assist with testing and experimentation. GTECH Canada will also work with local companies and educational institutions such as BMM Testlabs, GLI Testlabs Canada, McKenzie College, and the University of New Brunswick.