073114_Play4Fun Willliams Interactive_300Williams Interactive, a wholly owned subsidiary of Scientific Games Corporation today has launched its white-label Play4Fun Network iGaming and marketing platform with Parx Casino, Pennsylvania’s largest casino operation.

The Play4Fun Network is a B2B premium free-play online gaming platform that should help Parx Casino build an engaged online community by providing both current and future players with new ways to enjoy their favorite casino content online and on their personal mobile devices, according to company press materials.

The Williams Interactive Play4Fun Network is a social casino platform with robust marketing capabilities, anchored by player-favorite casino games—including hit WMS Gaming slots Super Jackpot Party, Kronos, and Black Knight. The platform features proven social casino mechanics designed to increase player engagement and repeat visits.

Completely branded and customized for Parx Casino, thePlay4Fun Network platform provides players with a seamless multi-channel experience across desktop, tablet and smart phones, inclusive of native iOS and Android apps.

For more information, visit www.williamsinteractive.com.