The Casino Marketing Conference, which was held in late July in Las Vegas, is among the fastest growing trade events in gaming. Its centerpiece is the Romero Awards, named after the famed industry author, John Romero, who started out at Del Webb’s Sahara in 1960 and has since distinguished himself as the world’s foremost authority on casino marketing and promotions.

This year’s winners were chosen from among 134 entries, which were submitted by casinos from the U.S. and Canada. The judges, who were chaired by Romero and brought more than 100 years of casino marketing experience to the contest, were Jackie Brett, principal, Brett’s Vegas View; Don Kennedy, director of player development, Primm Valley Casinos & Resorts; Amy J. Price-Fanter, marketing writer, Odds On Promotions; and Jack Breslin, vice president/director of strategic planning and business development, The Media & Marketing Group. Toby O’Brien, director of marketing, Spirit Mountain Casino, served as an alternate judge for any entries that created a professional conflict for any of the four main judges.

The categories of awards included Casino Floor Promotion; Community Relations (charity, cooperative business programs); Direct Mail Marketing (single or campaign); Electronic Marketing (e-mail and mobile); Online Marketing (website and social media); and VIP Promotion (for top-rated players). Two categories of gaming facilities qualified: small- to mid-size casinos (less than 1,000 gaming positions) and large casinos (1,000 or more gaming positions). Class II and III casinos were eligible, as were racinos, card clubs, VLT facilities and other casinos worldwide.

Judging criteria include promotion concept; strategic rationale; execution and details; casino revenue results; competitive advantage provided to casino; enhancing relationships with customers, employees and community; and other measurable results.

“On behalf of our Casino Marketing partners BNP Media, I would like to commend all of our entrants for the quality of their submissions,” said Dennis Conrad, president and chief strategist, Raving Consulting. ”Special recognition goes to our winners, who are showing all of us how to energize customers and create enduring relationships during challenging times.”

The list of winners follows:
 

CASINO FLOOR PROMOTION LARGE CASINO
DIAMOND AWARD
DUCK, DUCK CRUISE
Prairie Band Casino & Resort, Mayetta, Kan.
GOLD AWARD
LEGENDARY FOOTBALL MANIA
Suquamish Clearwater Casino, Suquamish, Wash.
SILVER AWARD
FA LA LOTS OF FIATS GIVEAWAY
River Spirit Casino, Tulsa, Okla.

 

CASINO FLOOR PROMOTION SMALL/MID-SIZE CASINO
DIAMOND AWARD
ZOMBIE TAKE OVER
Chicken Ranch Casino, Jamestown, Calif.
GOLD AWARD
ELVISPALOOZA
Oaklawn Racing and Gaming, Hot Springs, Ark.
SILVER AWARD
THANKSGIVING RAID THE FRIDGE
Gold River Casino, Anadarko, Okla.

 

COMMUNITY RELATIONS
(Charity, Cooperative Business Programs)
LARGE CASINO
DIAMOND AWARD
PINK UP CAPE
Isle Casino Cape Giradeau, Cape Giradeau, Mo.
GOLD AWARD
BREAST CANCER AWARENESS GIVEAWAYS
Isle Casino Racing Pompano Park, Pompano Beach, Fla.
ALL STAR CELEBRITY CLASSIC
Prairie Band Casino & Resort, Mayetta, Kan.
SILVER AWARD
VOLUNTEER DAY FOR PAR PUR PLAISIR DE DONNER
Société des casinos du Québec, Montreal
ELECTRONICS RECYCLING EVENT
Santa Ana Star Casino, Bernalillo, N.M.

 

COMMUNITY RELATIONS
(Charity, Cooperative Business Programs)
SMALL/MID-SIZE CASINO
DIAMOND AWARD
CELEBRITY CHARITY CHICKEN CHALLENGE
Hamburg Gaming, Hamburg, NY
GOLD AWARD
YES WE CAN FOOD DRIVE
Oaklawn Racing and Gaming, Hot Springs, Ark.
SILVER AWARD
CELL PHONES FOR SOLDIERS
Lucky Lady Casino

 

DIRECT MAIL MARKETING
(Single or Campaign) LARGE CASINO
DIAMOND AWARD
BOUNTIFUL BUCKS
Feather Falls Casino, Orocille, Calif.
GOLD AWARD
PIRATE'S PLUNDER TREASURE CHEST
River Spirit Casino, Tulsa, Okla.
SILVER AWARD
OCTOBER ODOLOGY
Prairie Band Casino & Resort, Mayetta, Kan.

 

DIRECT MAIL MARKETING
(Single of Campaign) SMALL/MID-SIZE CASINO
DIAMOND AWARD
GET YOUR GAME ON
Chances Maple Ridge, Maple Ridge, B.C.
SILVER AWARD
JUMBLE IN THE JUNGLE
Oaklawn Racing and Gaming, Hot Springs, Ark.

 

ELECTRONIC MARKETING
(e-Mail and Mobile) LARGE CASINO
DIAMOND AWARD
UP YOUR SLEEVE PROMOTION FOR POWERBALL
Santa Ana Star Casino, Bernalillo, N.M.
THE MUNSTER'S MOBILE DRAGULA GIVEAWAY
Gulfstream Park Racing & Casino, Hallandale Beach, Fla.

 

ELECTRONIC MARKETING
(e-Mail and Mobile) SMALL/MID-SIZE CASINO
DIAMOND AWARD
PRESIDENTIAL CLUE
Oaklawn Racing and Gaming, Hot Springs, Ark.
GOLD AWARD
12 ROOMS FOR CHRISTMAS
Oakland Racing and Gaming, Hot Springs, Ark.
SILVER AWARD
APPTASTIC OFFER
Hamburg Gaming, Hamburg, N.Y.

 

ONLINE MARKETING
(Website and Social Media) LARGE CASINO
DIAMOND AWARD
THE ZONE
Société des casinos du Québec, Montreal
GOLD AWARD
PROGRESSIVE TICKER-NATIVE APP
Black Oak Casino Resort, Tuolumne, Calif.
SILVER AWARD
LOOSE SLOTS
Gulfstream Park Racing & Casino, Hallandale, Fla.

 

ONLINE MARKETING
(Website and Social Media) SMALL/MID-SIZE CASINO
DIAMOND AWARD
MUCKLESHOOT MADNESS MARATHON
Muckleshoot Bingo, Auburn, Wash.
SILVER AWARD
ULTIMATE STOCKING STUFFER GIVEAWAY
Silver Slipper Casino, Bay St. Louis, Miss.

 

VIP PROMOTION
(For Top-Rated Players) LARGE CASINO
DIAMOND AWARD
BRING IT ON HOST BATTLE
Prairie Band Casino & Resort, Mayetta, Kan.
GOLD AWARD
CARRIE'S CLOSET VIP EVENT
Isle Casino Racing Pompano Park, Pompano Beach, Fla.
SILVER AWARD
ICON BLACKJACK TOURNAMENTS
The Venetian/The Palazzo, Las Vegas

 

VIP PROMOTION
(For Top-Rated Players) SMALL/MID-SIZE CASINO
GOLD AWARD
CONSTRUCTION VIP EVENT
Oaklawn Racing and Gaming, Hot Springs, Ark.
SILVER AWARD
VIP APPRECIATION FAMILY REUNION
Lake of the Torches Resort Casino, Lac du Flambeau, Wisc.