California-based PLAYSTUDIOS, a game development company focusing on free-to-play casino games, has partnered with Konami Gaming, a global leader in casino gaming and systems, that establishes PLAYSTUDIO’s myVEGAS as a social and mobile channel for several Konami game titles.
“Licensing established content has been the dominant creative paradigm in the slot industry for quite some time,” said Andrew Pascal, CEO of PLAYSTUDIOS, in a prepared statement. “From game shows, to rock bands, to blockbuster movies, casino slot manufacturers have been leveraging the brand equity of pop culture content. Now it’s our turn to bring established Las Vegas gaming content into the free-to-play social and mobile space.”
The myVEGAS Facebook release of KONAMI’s China Mystery contains the original game’s most popular features, including Action Stacked Symbols and the Balance of Fortune free game bonus. Additional Konami titles will be released in the months to come.
“We have been very deliberate in our evaluation of opportunities to bring KONAMI’s popular game themes online,” said Steve Sutherland, CEO and executive vice president of Konami Gaming. “In PLAYSTUDIOS, we identified a partner with an experienced management team, a high-quality product, and an engaging customer experience that combined to create an opportunity for our games to thrive on their social app. We are optimistic that PLAYSTUDIOS’ social platform will expose our game themes, like China Mystery, to new customers while also making them available to existing fans who may be looking to play them online.”
According to company press materials, myVEGAS is free to play and currently available on iOS, Android, and Kindle mobile devices, as well as on Facebook. myVEGAS is the only social casino app that gives players a chance to earn real world rewards from an exclusive collection of travel, leisure, and entertainment brands. Rewards include complimentary hotels stays, meals, shows, nightclub access, and more.