Duetto, a casino hotel and resort profit optimization software provider, has integrated its Duetto GameChanger with Konami Gaming systems products.
According to company literature, connectivity with Konami allows Duetto to leverage rich customer data that includes gaming as well as non?gaming spend for more sophisticated room pricing recommendations and offers.
"Total spend data from Konami allows us to price rooms down to the individual customer based on their individual profit potential,” said Marco Benvenuti, co?founder and chief analytics & product officer for Duetto in a prepared statement. “This means better insights and more revenue for our casino resort and hotel customers. Our application is built to bring casinos the ability price all room types, channels and dates independently of each other to maximize profitability. These are powerful tools for resorts with a broad range of rooms and rates."
Konami's patron management system tracks customer spend throughout the entire casino resort. Customers can use the same loyalty card at the tables, slots, spa, restaurants, golf course and anywhere else. The associated loyalty program tracks total spend rather than simply accumulating points. As a result, valued customers earn better deals and comps based on their patronage.
"Guests should feel confident casino hotels will recognize and value their business in whatever form it takes,” said Steve Sutherland, executive vice president and COO of Konami Gaming. “This is the future of loyalty programs and one good for both casinos and consumers. We anticipate a positive impact on profitability, guest experiences and operational efficiencies."