Two of the world’s most innovative gaming service and product suppliers are joining forces to expand distribution in Macau and North America, in a three-year agreement between International Game Technology (IGT) and Paradise Entertainment Limited, a subsidiary of China-based LT Game. Under the terms of the agreement, IGT will distribute LT Game’s live and electronic table game systems in the United States and Canada, while LT Game will serve as distributor for IGT’s slot machines in Macau.
As IGT and LT Game each seek to expand their global market share and product portfolio, this partnership provides the unique opportunity to leverage existing sales, service and compliance infrastructures to drive revenues from incremental product segments, according to company press materials. The terms of the agreement specify that IGT will distribute LT Game products on an exclusive basis across jurisdictions in the U.S. and Canada. IGT is also granted right of first refusal for distribution of LT Games to Europe, the Caribbean, Mexico, South America and Central America.
“This alliance is unique to the gaming industry, combining the storied IGT legacy with the market intuition of LT Game to deliver a broader and more relevant product portfolio to our collective customers in North America and Macau,” said Eric Tom, executive vice president of global sales for IGT in a prepared statement. “We will work alongside our partner, LT Game, in both markets to ensure that an exemplary level of customer care is maintained, while we also continue our direct sales and support for systems products in Macau.”
“The agreement unlocks enormous potential for LT Game in the international market and marks a significant milestone in our history,” added Jay Chun, chairman and managing director of Paradise Entertainment. “It signals an important cooperation that will generate synergies for both IGT and LT Game. As a market leader in Macau, LT Game is well-positioned to assist IGT in their penetration in the domestic Macau market. Conversely, I believe the collaboration with IGT will enable LT Game to accelerate its global expansion.”