IGT also finalized an agreement to install its Advantage 9.1 System Suite along with sbX Media Manager at Washington-based Northern Quest Resort & Casino. The comprehensive systems solution includes IGT’s Point Play and Xtra Credit bonus applications, sbX Media Manager, and IGT’s Service Window.
DLV plans to leverage IGT Casinolink, Medialink and EZ Pay systems to maximize efficiency and player engagement through improved accounting with jackpot and player management technologies. The agreement also marks the introduction of the IGT Xtra Credit systems module to the European market, which should enable easy deployment of promotional awards while increasing play time.
“We chose IGT systems because Casinolink provides a proven multi-site modular system that offers DLV enhanced management controls and the ability to offer our players the very best promotions and bonuses which in turn should drive more play,” said Mihails Volokotkins chairman and founder at DLV.
Meanwhile in the U.S., as the only systems provider to gain approval from the Washington State Gambling Commission for bonusing and server-based applications, IGT stands apart from the pack as the leading systems provider in Washington.
With its IGT Advantage 9.1 system installation slated for August 2014, Northern Quest Resort and Casino will deploy IGT’s Point Play “downloadable credits” and Xtra Credit “free play” bonusing applications floorwide. Northern Quest will also leverage IGT’s Service Window and sbX Media Manager applications to offer real-time incentives creating more memorable gaming experiences for its players.
“IGT was the only systems provider that could help us to realize our vision of creating truly unique player experiences that even further differentiate our property,” said Eric Pearson, vice president of casino operations for Northern Quest.