Players at Desert Diamond Casinos’ three locations in Tucson, Sahuarita, and Why, Arizona will now have access to the new nLive free-play content through the enterprise’s main site, www.ddcaz.com. The nLive free-play site uses Aristocrat’s exclusive nLiveLink technology allowing Desert Diamond Casinos to compare nLive data with the brick-and-mortar operation. The installation at Desert Diamond Casinos marks the first time nLiveLink will be used between Aristocrat’s free play site and a competitor’s in-house system, fulfilling on Aristocrat’s promise to deliver solutions properties want, the way they want them.
“We are incredibly excited to deliver this fantastic opportunity to our guests,” said Treena Parvello, director of public relations and communications for the Tohono O’odham Gaming Enterprise, said in a prepared statement. “Desert Diamond Casinos is already southern Arizona’s entertainment leader, and now with Aristocrat’s nLive our guests can experience the possibilities in a whole new way online.”
Aristocrat’s nLive/nLiveLink sites have been proven to drive repeat visits to the land-based casino by allowing players to enjoy the fun, excitement and brand of their favorite casino anytime and anywhere. nLive is a comprehensive, turnkey solution that empowers casinos to take their brand to players online in a free-play environment. While other platforms brand the online casino to the supplier, nLive empowers the casino to extend its customer experience outside of the casino walls with an incredibly large range of games. nLiveLink also gives casinos the power to analyze advanced reporting on both land-based and online activity and target players with customized offers.