Bally Technologies announced last week that they have selected global music superstar Pitbull to help expand the company's existing relationship with one of the most recognized and popular consumer brands in the world, Playboy Enterprises International, Inc. Pitbull's hit singles and sharp-dressed image will be featured in future development and releases of Bally's Playboy line. The new Pitbull/Playboy themed games are expected to be introduced in 2015.
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The renowned Playboy brand ambassador who is also known as "Mr. Worldwide," Pitbull kicked off the new Bally partnership in style on Wednesday, October 1, appearing during an exclusive launch party in Las Vegas. Bally Technologies' Playboy-themed machines, including the newly released Playboy Club, were also on full display at the event amid industry, VIP, Playboy Playmates, and other invited guests.
Bally and Playboy have maintained a nearly 15-year relationship, resulting in numerous popular titles such as Playboy Hot Zone, Playboy Muy Caliente, Playboy Platinum, and Playboy Prizeball, along with its newest title Playboy Club, unveiled at the 2014 Global Gaming Expo (G2E) this week in Las Vegas.
"We are ecstatic to venture into this new chapter of our storied history with Playboy," said Vice President of Product Management and Licensing Jean Venneman. "Pitbull is an international superstar with true global appeal, and we are excited to enhance our Playboy-branded machines and entertaining table games with his high-energy hits and distinct image--further creating memorable experiences for our customers across the globe."
Pitbull's hit singles include "Timber," "Give Me Everything," "Rain Over Me," "I Know You Want Me (Calle Ocho)," "Wild Wild Love," "International Love," and new hit "Fireball." During his remarkable career, Pitbull has collaborated with stars such as Jennifer Lopez, Enrique Iglesias, Shakira, Usher, Christina Aguilera, Kesha, Marc Anthony, Lil Jon, T-Pain, and Chris Brown.
Playboy announced its own strategic partnership with Pitbull earlier this year. The relationship, designed as a creative cross-pollination between the worlds of Pitbull and Playboy, features a variety of content, experience, and product-related initiatives.
"It's truly fitting that the first venture we're announcing via our partnership with Pitbull is with Bally, one of Playboy's most enduring and successful licensing partners," said Matthew Nordby, Playboy's President of Global Licensing. "Playboy has a rich history in the world of casinos and gaming and we look forward to introducing the new Pitbull Playboy games to a new generation of gaming enthusiasts."