OtherLevels logoOtherLevels, the mobile marketing and analytics platform used by major games developers, travel brands and gaming companies across the globe announced that Betfred has chosen them to power the brand’s native mobile messaging campaigns that reach more than 100,000 subscribed players.

One of the UK’s oldest sports bookmaking companies with over 1,300 retail locations and 10,000 employees, Betfred manages tens of thousands of betting slips placed by players daily, either in location, via their website or through the company’s portfolio of gaming apps.

Betfred realizes the importance of delivering timely offers and incentives to millions of its players; the OtherLevels platform will improve the sports bookmaker’s ability to segment and message players based on real, measurable actions, or inactions, through native targeting and retargeting features that simplify and enable retention strategies.

 Through deep business intelligence (BI) integration between Betfred and OtherLevels, players’ actions in other channels such as e-mail and SMS, can be transformed into a much greater understanding of their preferences leading to more intelligent messaging and campaigns. Visit www.otherlevels.com for more info.