MX Digital today announced the launch of its catalog of celebrity branded digital slot games onto the MX Social Casino App on Facebook.
MX Digital currently develops and distributes waged digital slot games internationally featuring Hulk Hogan, David Hasselhoff, James Dean, Dennis Rodman, MGM’s “Missing In Action” starring Chuck Norris, and recently announced distribution of the newest addition to their catalog “The Blues Brothers,” with waged gaming powerhouse William Hill.
“We have been looking for the right strategy, and the right partner to expand into the social gaming sector for some time,” says Eric Bischoff of Bischoff Hervey Entertainment and co-founder of MX Digital. “We have great brands with partners who have passionate social media fan bases and who are anxious to promote these games with us.”
"As was recently announced, MX Digital has partnered with data and analytics specialist TraffGen who recently announced expansion into the United States and has opened offices in Las Vegas & Chicago. Ike McFadden co-founder of MX Digital said, “TraffGen is a perfect partner. They offer a variety of marketing and technology services to their clients in social, online waged, and land-based casino industries.”
Traffgen CEO Andy Caras-Altas said, “When we entered into our partnership with MX Digital, we were very excited about their plan to leverage the large social media following associated with their library of brands: to provide fans worldwide with the ultimate social casino of slot machines. We believe that high-profile brands, such as those in the MX stable, have a natural fit with the social casino market as players increasingly look to engage with trusted brands in what is an ever-congested market. TraffGen’s marketing & player development tool kit will help power MX’s move into the social space.”
MX Digital joins other leading companies including Caesars Interactive Entertainment, Inc., IGT’s Double Down Casino, Zynga, Wynn Interactive, Foxwoods Interactive and Foxwoods Development Company in the social gaming space.