PLAYSTUDIOS, a premier game developer of free-to-play casual games for mobile and social platforms, announced a partnership with The Smith Center for the Performing Arts in Las Vegas to provide new arts and entertainment rewards for myVEGAS players. Through this partnership, players will be able to redeem their loyalty points for complimentary and companion tickets to The Smith Center performances, as well as access to The Founders Room.
“The Smith Center is a world-class performing arts venue and our partnership with them enables us to offer yet another category of real-world rewards – exclusive access to premier arts and cultural events,” said Andrew Pascal, CEO of PLAYSTUDIOS.
The initial collection of rewards from The Smith Center includes companion tickets for MUMMENSCHANZ, Oleta Adams, The Kinsey Sicks, Sister’s Christmas Catechism, and Totally 80s Symphonic. In addition, myVEGAS players can redeem complimentary tickets to Re-Animator the Musical.
Suzanne Chabre, vice president of marketing and communications for The Smith Center said, “With over one million daily active users, PLAYSTUDIOS has built an impressive player-base with their myVEGAS apps. Our in-game rewards partnership will enable us to promote our upcoming events to a valuable new audience of locals and Las Vegas visitors.”
myVEGAS from PLAYSTUDIOS is a top-ranked family of free-to-play casino apps available on iOS, Android, and Kindle mobile devices, as well as on Facebook. myVEGAS Slots and Blackjack are the only social casino apps that give players a chance to earn real-world rewards from an exclusive collection of travel, leisure, and entertainment brands including Bellagio, ARIA, MGM Grand, Wolfgang Puck, Cirque du Soleil, Royal Caribbean International and House of Blues. Rewards include complimentary hotels stays, travel packages, cruises, meals, shows, VIP nightclub access, and more.