BCLC Launches Williams Interactive Games on PlayNow.com Online Casino
Williams Interactive LLC, a wholly owned subsidiary of Scientific Games Corporation (NASDAQ: SGMS), today announced that its library of exciting casino game content is live and taking wagers on PlayNow.com, the online casino operated by the British Columbia Lottery Corporation (BCLC). As a result of the integration with the Williams Interactive Remote Game Server, players within the Canadian provinces of British Columbia and Manitoba now have access to slot themes made popular in terrestrial casinos across North America, including hit games Zeus, Reel ‘em In! Big Bass Bucks and THE WIZARD OF OZ.
With the launch of Williams Interactive casino content on PlayNow.com, Scientific Games has furthered its relationship with BCLC to include lottery, land-based gaming and interactive products. Williams Interactive is helping support BCLC’s goal to build player loyalty across all channels and extends the BCLC customer entertainment experience beyond traditional lottery and land-based casinos.
Jordan Levin, President for Williams Interactive, commented, “This launch is another exciting milestone in our mission to provide the world’s most compelling iGaming entertainment. The key to building player loyalty, on the casino floor or online, is to consistently offer great gaming experiences; our proven content library is an ideal solution for BCLC and Manitoba to further enhance the gaming entertainment available beyond the walls of their casinos. BCLC is one of the premier casino operators in the world, and we’re thrilled to contribute content that will strengthen their player relationships online.”