A year after installing TransAct Technologies’ Epicentral bonus and promotion solution across its entire slot floor, the London-based Hippodrome Casino has reported a significant uptick in customer traffic and business.
According to TransAct literature, since implementing Epicentral in September 2013 across its 144 electronic gaming machines, Hippodrome Casino has benefitted from the power of real-time, targeted bonusing directly at the gaming device, including a 60 percent increase in players club registrations; a 37 percent increase in weekday afternoon slot handle; a 34 percent increase in the number of returning players; an 86 percent increase in points earned from both existing and new players club registrations; and a 14 percent increase in average player time on device. These tangible improvements in their ongoing operations have allowed Hippodrome to drive increased traffic, grow their base of carded players and ultimately grow revenue.
Deployed in conjunction with TransAct Technologies’ ServerPort and Epic 950 ticket printer installed in each gaming device, Epicentral easily connects to all slot machines and electronic table games, regardless of manufacturer, providing unmatched flexibility and allowing operators to address their entire floor with a single solution. Casino marketing teams can easily design and run many floor-wide promotions targeting different customers all at the same time, at the click of a button.
Connecticut-based TransAct Technologies is a leader in developing and manufacturing market-specific solutions, including printers, terminals, software and other products for transaction-based and other industries. TransAct printers and products are designed from the ground up, based on market-specific requirements and are sold under the Ithaca, RESPONDER, Epic, EPICENTRAL and Printrex product brands. The company has over 2.5 million printers and terminals installed around the world. TransAct recently signed a multi-year distribution agreement with Suzo-Happ, naming the company the exclusive global distributor of TransAct casino and gaming printing solutions to casino and gaming operators in the U.S. as well as both operators and manufacturers in Europe and Asia.
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