Inspired Gaming acquires We R Interactive social games developer
Inspired Gaming Group (Inspired), the leading supplier of SBG Video Lottery and Virtual Sports, announced that it has completed the acquisition of the main assets and employees of UK-based social games content developer, We R Interactive.
Completion of the deal sees Inspired acquire cutting edge game titles I AM PLAYR and We R Football, with all existing employees being retained. The addition of these assets into Inspired’s game development division supports the business’ strategy to provide premium and differentiated entertainment, across all platforms.
We R Interactive sits at the crossover of technology and entertainment. Its first product, I AM PLAYR, is an award-winning football game that lets the user play the life of a professional footballer, and has been enjoyed by 20 million people worldwide. Its latest game, We R Football, builds on this heritage to deliver a fast paced immersive football experience foremost designed for a mobile audience and their high frequency game consumption.
According to IDC, the worldwide installed base for mobile (smartphone/tablet) gamers has recently eclipsed one billion – by incorporating the social gaming content expertise of We R Interactive, Inspired aims to increase its brand awareness and appeal to a new demographic of mobile players.
Luke Alvarez, Founder and CEO of Inspired Gaming Group, comments: “Mobile is a key focus for Inspired and our customers, and the rise of social games on mobile devices has some interesting lessons for the real-money gambling world in terms of player engagement and entertainment. This acquisition reinforces our leadership in virtual sports on mobile and opens our content up to a new group of gamers. The We R Interactive team is passionate, smart and forward-thinking – they are a great fit with Inspired and our culture.”
Jonathan Boyers and Graham Pearce of KPMG advised We R Interactive on the sale process.