Manchester United partners with social casino games developer
Manchester United and KamaGames have announced a global partnership and multi-year deal, in which KamaGames becomes the official Social Casino.
Games partner of the Club, bringing branded mobile and online games to the Club's 659 million global followers.
KamaGames is a leading global developer and publisher of social games for mobile platforms, online, Steam, Xbox Live, and Playstation networks.
The total audience for the KamaGames portfolio currently reaches over 70 million users worldwide with over 1million active daily players.
The new partnership will see KamaGames launch a portfolio of social casino games which will carry the Manchester United branding, logo, imagery and themes.
Manchester United Group Managing Director, Richard Arnold commented:
"Manchester United is lucky enough to have a huge global following and we understand the importance of engaging and entertaining our fans. KamaGames and their innovative products will allow us to do this in new and exciting ways. We are delighted to welcome them as our first Official Global Social Casino .Games Partner and look forward to creating a successful partnership for many years."
KamaGames CEO, Danny Hammett commented:
"KamaGames and Manchester United share a similar worldwide audience, and with this in mind, we are confident that the partnership will be a huge success for both organisations. We are proud and honoured to be associated with such a great team and iconic brand and we look forward to building a strong relationship with the club and its fans."