Totowinbet, a Malta-based and regulated online gaming brand offering players sports-betting, casino, poker and other games, has announced that the company has launched an affiliate programme with Income Access, a technology and digital marketing services provider for the iGaming sector. The new Totowinbet affiliate programme will be managed using the award-winning acquisition-tracking software of Income Access.
Launched in 2013 and since enjoying strong growth in popularity, Totowinbet, which is regulated by the Malta Gaming Authority, offers players a cross-vertical online gambling experience. The brand’s sports-betting offering features multiple sports, including soccer, tennis, basketball, Formula 1 motor racing, rugby and ice hockey. The Totowinbet website also features sophisticated live-betting functionality for major sporting events.
In addition, the brand offers players a wide array of online casino games. The Totowinbet casino boasts a full suite of slots by industry-leading content providers NetEnt and Betsoft as well as a wide range of table games, including both American and European roulette, Baccarat and an array of different versions of online poker, all of which are powered by the brand’s proprietary poker platform, Mythospoker. The experience of a real-world casino floor is brought to life for players by Totowinbet’s Live Casino, which features live-dealer versions of Texas Hold’Em, Blackjack and roulette among other games.
To celebrate the launch of the new Totowinbet affiliate programme on the Income Access platform, which has won the Best Affiliate Software eGR B2B Award for the last two years straight, the brand has announced a special affiliate promotion. All new affiliates will receive a special flat 50% revenue share deal for their first three months with the programme, which provides affiliates with dedicated, 360-degree support from the moment they register.
After affiliates’ first three months with the programme, the commission structure reverts to a standard tiered revenue share model. Commissions vary between 35% and 55%, depending on which Totowinbet offering – sports-betting, casino, poker or games – the affiliate is promoting and the amount of revenue they refer each month.
“We’re excited to partner with Income Access for the launch of our new affiliate programme,” said Jack Frost, Affiliate Manager at Totowinbet. “The Income Access software is incredibly reliable and ahead of the curve when it comes to player acquisition via the affiliate channel, especially when their new mobile-tracking solution comes into play.”
Income Access’ mobile tracking tool, which was first unveiled in December 2014, will be an integral element in Totowinbet’s white label. The tool will support the brand’s acquisition of players for its mobile offering.
“The new Totowinbet affiliate programme provides affiliates with an important opportunity to target a diverse range of players,” said Nicky Senyard, founder and CEO of Income Access. “Offering sports-betting, casino, poker and other games as well, Totowinbet lets affiliates cover a lot of bases when it comes to player demographics and maximising the revenue from their traffic.”