Blab Inc., the marketer's crystal ball and the only predictive analytics tool that optimizes brand engagement by predicting meaningful relevant online conversations up to 72 hours in advance, announced availability of the first system to enable digital marketers/brands to influence Twitter search rankings on Google. Twitter and Google recently made tweets more easily searched within Google.
Blab pinpoints trending conversations relevant to a brand, then discovers the trending keywords associated with each of those topics, enabling the Brand to embed and include those keywords in its tweets and increase its rankings when searched.
Blab alerts Brands to specific content opportunities as well as trending themes and keywords. Additionally, the system predicts when and where conversations will grow to optimize campaigns while in-flight. The mantra: build and curate content around trending conversations and embed the themes and keywords in your campaigns.
Companies can also blend Blab's predictive social data with Google Analytics and their CMS data to further help brands get their tweets to rank high in organic Google searches.
"Blab answers the questions, 'What is my target audience talking about today?', 'When and where are these conversations predicted to grow?', and 'What is the best content, ad, or social post to place to maximize my campaign ROI?' Marketers can now impact Search results in a way never before possible. We're bringing the power of predictive social intelligence together with segment interests and Search keywords to put control back into marketer's hands," said Randy Browning, Blab CEO.
Blab is used by Fortune 1000 companies and also licensed by agencies including Mindshare, one of the four largest global media planning/buying agencies, Horizon Media, the largest independent media planning and buying agency in the U.S, and Razorfish, one of the fastest-growing digital and technology agencies. With its agency partners Blab is live with customers in industries including: consumer packaged goods, automotive, consumer electronics, and technology.