030415_NYXLogo_300Following the recent acquisition of Ongame Poker Network, NYX Gaming Group Limited is proud to announce the addition of real time poker rewards for Italian customers.

Instant Rewards is an integrated achievements system where rewards are triggered by the action at the table. The product supports flexible configuration of various challenges for the players across the network and can be triggered in many different ways. A player can, for instance, win a prize when collecting a pair of kings three times in a row or get a consolation prize when losing with two Aces on a Saturday night.

Instant Rewards is integrated across all poker products including mobile and it works just as well on cash game poker as in tournaments.

David Flynn, EVP Business Development for NYX Gaming Group Ltd. commented: "We have taken the excitement of poker one lever further and added personal challenges for the players to complete. All players will be able to track their progress directly in their client and prizes are paid out instantly."

Flynn continued: "Bringing social elements to the real money poker economy in Italy will strengthen our customers' ability in marketing, retention, and profitability. We have successfully offered this innovation in other parts of the world and are enthusiastic about this addition to our Italian offering."

Domenico Gallotta, Head of Gaming at Intralot Italia, commented: "We are really excited about being part of this launch and to bring something unique to our players. Instant Rewards will add more fun to the game of poker and award extra free prizes to our poker community."