Tapinator, Inc. announced that it has launched its first social casino property, Video Poker VIP, on Apple's iOS platform. The title is a best in class video poker game with multiple poker variants, world locations, leveling, and experience point mechanics.
According to Eilers Research, LLC, the social casino market reached $2.8 billion in 2014, representing a 38% annual growth rate from 2013. The market is projected to grow to $3.5 billion this year. The majority of this revenue will come from mobile users, with mobile now accounting for 61% of all social casino revenue. Major players within the industry include Caesars Interactive Entertainment (CZR) with "Slotomania," International Game Technology (IGT) with "DoubleDown Casino," Zynga (ZNGA) with "Hit It Rich!" and Scientific Games (SGMS) with "Jackpot Party."
Video Poker VIP is a unique offering that brings the most popular video poker games to mobile (Jacks or Better, Deuces Wild, Bonus Poker, Double Bonus) and combines them with mechanics that have proven effective in slot machine games. In the game, users enjoy multiple world locations, level-based progression, experience points, an optimal choice calculator, coin gifts every four hours, and slot/scratch-off minigames.
"We have been in development of Video Poker VIP since mid 2014 and are very excited to have just launched the product. We believe that the game is the highest quality video poker title on mobile. We will continue to improve the game, with version 1.1 launching in the next several weeks. In parallel, this week, we will begin a marketing campaign to drive player volume to the product and we look forward to the user response," stated Tapinator CEO, Ilya Nikolayev.
Video Poker VIP is currently available on Apple's iPad and is coming soon to iPhone, Google Play and the Amazon Appstore.