Jumpman Gaming, a Guernsey, Channel Islands-based software company that operates numerous online bingo brands focusing on the UK market, has announced a partnership with Income Access, a turnkey provider of innovative technology and digital marketing solutions for the iGaming industry. Under the agreement, Jumpman Gaming will migrate its B2C bingo brands’ affiliate programme to Income Access’ award-winning platform and also integrate the company’s Ad Serving and mobile-tracking solutions.
Founded in 2012, Jumpman Gaming, which is licensed by the UK Gambling Commission and the Alderney Gambling Control Commission, operates more than 30 online bingo brands. Focusing on the UK market, these brands include Lights Camera Bingo, Showreel Bingo and Elf Bingo, as well as the soon-to-launch Viking Bingo, which will sit on the company’s brand new product, the Wheel of Slots Network (WSN). Additional online bingo brands will also be launched by the operator in the near future, including B2C and B2B sites.
As part of Jumpman Gaming’s new partnership with Income Access, Jumpman Affiliates, the affiliate programme for the operator’s various B2C brands, will migrate from the company’s proprietary software to Income Access’ affiliate management platform. Since it was first brought to market in 2002, the Income Access software has received multiple upgrades and has also been honoured with numerous industry awards. The platform has won the eGaming Review B2B Award for Best Affiliate Software for the last two straight years.
All of Jumpman Gaming’s B2C products will include Income Access’ Ad Serving product. This state-of-the-art marketing tool provides operators with the ability to manage and optimise their online ad campaigns using sophisticated geo-targeting, time-of-day, browser and other targeting functionality. Income Access’ new mobile software development kit (SDK), which allows iGaming operators to track all aspects of their mobile affiliate marketing campaigns, will also be an integral element in Jumpman Gaming’s white label of the software.
“We’re excited to partner with Income Access and re-launch our affiliate programme on their acquisition-tracking software,” said Anne-Marie Larbie, Operations Director at Jumpman Gaming. “When we focused on expanding our affiliate programme, there was really only one choice when it came to selecting a new platform – Income Access’ reputation in the iGaming industry is that strong.”
The integration of Jumpman Gaming’s affiliate programme on the Income Access software is scheduled to be completed later in June 2015. Once the integration is complete, the affiliate programme will re-launch at the same time.
“I’m delighted to announce Income Access’ wide-ranging technology partnership with Jumpman Gaming,” said Nicky Senyard, founder and CEO of Income Access. “Jumpman is one of the leading B2B providers in the UK online bingo vertical and we hope that Income Access will play an integral role in ensuring the company’s brands stay ahead of the competition.”
For more information on Income Access’ partnership with Jumpman Gaming, please contact Jumpman Gaming.