12BET, an Isle of Man and Philippines-based online sportsbook and casino brand focusing on the Asian and European markets, has announced the launch of a new affiliate program with Income Access, a technology and digital marketing company serving the iGaming industry. Under the partnership, the affiliate program for 12BET’s new European sports-betting offering will integrate with Income Access’ acquisition-tracking platform and will be managed by the company’s team of affiliate managers.
Founded in 2007 with a focus on Asia, 12BET expanded into the European market in 2010. The brand has had a huge sponsorship presence in top-flight football, including partnerships with Sevilla, Wigan Athletic, Hull City FC, Newcastle and Crystal Palace.
12BET’s new cutting-edge online sportsbook is regulated by the UK Gambling Commission and Isle of Man Gambling Supervision Commission. The brand offers players live-betting on more than 18,000 sporting events a month. The 12BET platform’s HTML5-based design ensures that the experience of sports-betting via tablets and touch-screen devices is just as sophisticated as desktop play.
In addition to the sportsbook, 12BET also offers European players a state-of-the-art online casino. The brand boasts a wide range of online slots, and the table games baccarat, roulette, video poker and Sic Bo as well as four different live-dealer casino clubs. A suite of Microgaming games will be added to the 12BET casino in the near future.
To celebrate the launch of their new European sportsbook and casino, 12BET are offering player an enticing sign-up offer. They will receive a free bet of up to £30 when they register with the brand and place their first bet.
12BET’s new website will be supported by the launch of their new affiliate program. The program will be powered by Income Access’ affiliate management software, which has won the eGaming Review B2B Award for ‘Best Affiliate Software’ for the last two years in a row.
The 12BET affiliate program offers affiliates a revenue share commission structure. Affiliates will earn commissions of between 20% and 40%, depending upon the number of first-time depositing players they refer each month.
“Our affiliate program will play a crucial part in driving acquisition for our new European sportsbook – it’s a great product, and Income Access along with our affiliate partners will be key in taking our brand to the next level,” said Rory Anderson, CEO of 12BET Europe. “In choosing Income Access, we have ensured that we’ll be working with the most experienced and well-respected affiliate management group in gaming.”
The 12BET affiliate programme will be managed by Income Access’ team of affiliate managers. They have over a decade’s experience managing affiliate programmes for European sports-betting brands.
“We’re excited to launch the managed affiliate program for 12BET’s new European sportsbook and casino on our software,” said Nicky Senyard, founder and CEO of Income Access. “12BET is a huge brand in the Asian market, and we hope that with our acquisition support via the affiliate channel it will also become a leader in the European space.”