For casino marketers, promotions are one of the keys in keeping players coming through casino doors. They are designed to achieve a multitude of goals, from filling slow periods and capturing more VIP revenue to alerting customers to new casino offerings and more.
At last May’s Southern Gaming Summit in Biloxi, Miss., casino marketers gathered for “Steal This Promotion,” a session focused on successful promotions that build incremental revenue. Ryan Meister, director of marketing for Treasure Bay Casino, moderated the session. On the panel were Julia Carcamo, president & chief brand strategist for J Carcamo & Associates; Linda Gordon, director of marketing for SCA Gaming; and Bobby Thornton, director—promotions and entertainment for Pearl River Resort.