What if in some sci-fi style cataclysm, we were left with no new customers? All that remains are the customers we have right this very moment. What would we say to them? How could we keep them? What would we do to get back the customers who tried us out once or twice, but chose to go elsewhere?
As marketers, we are always looking to “fill the funnel” with new customers. This isn’t another article telling you that your slots won’t attract Millennials so you better think of some other way to get them. This isn’t about inbound marketing or sales pipelines. This is about nurturing the relationships we have right now, both those that are already strong and those that are barely breathing.