Scientific Games to continue as long-time instant game provider to Massachusetts Lottery
Scientific Games Corporation announced it has signed a one-year extension to its instant products contract with the Massachusetts Lottery under which the Company will supply the Lottery with instant games, game design and marketing services. The Lottery and Scientific Games launched the world's first secure instant lottery game together in 1974, and the Company has been the primary instant game supplier to the Lottery since 1987. Scientific Games will continue to provide instant games and services to the Lottery through October 2016. For more than 40 years, the Massachusetts Lottery has ranked first in the world for instant game per capita sales (La Fleur's 2015 Almanac).
Michael Sweeney, iinterim executive director, Massachusetts Lottery, said, "Our partnership with Scientific Games over the last four decades has helped the Massachusetts Lottery grow to become one of the most successful lotteries in the world. This partnership has greatly contributed to our ability to introduce innovative instant products that appeal to our players and generate critical local aid for cities and towns across Massachusetts." The lottery has posted record-breaking instant product sales for four consecutive years.
"We are honored to continue our longtime relationship with the No. 1 lottery in the world for instant games. Our work together has helped establish global best practices for lottery instant products," said John Schulz, Senior Vice President, Instant Products for Scientific Games. "We look forward to continuing our collaboration and to implementing findings from our recent cross-jurisdictional player segmentation study with the Lottery to provide entertainment for today's lottery players and help drive revenue for the state." In addition to the design, programming and production of instant games, Scientific Games provides the Lottery with marketing services.
In 1974, Massachusetts was the first U.S. state lottery to sell $1 instant games as an alternative to the weekly jackpot game. Last year, the Lottery launched its first $30 instant game. In fiscal year 2015, the Massachusetts Lottery generated more than $5 billion in retail sales for the first time in its 44-year history, including over $3.5 billion in instant game sales.