PLAYSTUDIOS, a developer of top ranking free-to-play casino games that offer real-world rewards, announced its first collection of European perks. To this end, the company has partnered with long-established U.K. casino operator, The Hippodrome, located in the heart of London's historic Leicester Square.
"We're thrilled to make our European debut with an exceptional partner," said Vice President of Business Development for PLAYSTUDIOS, Jeff Netzer. "Our myVEGAS mobile and social games have a strong and growing global fan base. So it only follows that our in-game rewards offerings would keep pace."
Simon Thomas, CEO, The Hippodrome Casino, said, "The Hippodrome is tremendously excited to be the newest member of the myVEGAS family, and its exclusive partner in London. myVEGAS is a proven concept in the States, and as the only true international style casino in the UK, very relevant to our operation. It has a significant user base in the UK, many of whom we believe will be delighted to now benefit from London casino-based rewards."
George Constantinou, the Hippodrome's Director of Online, said, "This is another example of the Hippodrome team's ability to forge meaningful partnerships and find new and innovative ways to engage with its audience, both at home and abroad."
PLAYSTUDIOS has been aggressively expanding its proprietary myREWARDS Loyalty Platform with a spate of recent additions, including Circus Circus touring shows, Royal Caribbean cruises, Allegiant Air travel packages, and special offers from Wolfgang Puck restaurants in Los Angeles and Hawaii.
myVEGAS, by PLAYSTUDIOS, is a top-ranked free-to-play casino app and the only game that gives loyal players real rewards from an exclusive collection of travel, leisure, and entertainment partners including MGM Grand, Bellagio, ARIA, Royal Caribbean International, Wolfgang Puck, Allegiant Air, and Cirque du Soleil. Rewards include complimentary hotels stays, meals, shows, VIP nightclub access, and more. myVEGAS is currently available on iOS, Android, and Kindle mobile devices, as well as on Facebook.