SHIFT Communications, the progressive leader in data-driven public relations and communications, announced a strategic account win for the agency's Boston-based consumer lifestyle practice. Foxwoods Resort Casino, the Northeast's premier entertainment destination, selected SHIFT as its new agency of record.
"The agency has seen tremendous growth in its consumer practice coast to coast over the last few years," said SHIFT's President Amy Lyons. "Our team has deep roots in the Northeast media market and will drive Foxwoods' media program with a focus on promoting its top-tier entertainment roster, recent retail expansion with the 300,000 square foot, fully enclosed, Tanger Outlets at Foxwoods, and gaming innovations, along with the property's unparalleled hotels, restaurants and amenities."
Foxwoods is an important addition to a growing portfolio of new client successes for SHIFT including McDonald's, Hood, SharkNinja, and T-Mobile among others in the Boston office. The consumer team was also recently honored by the Publicity Club of New England for its work with McDonald's, Toyota, ERA Real Estate and Print Syndicate.
"After quite a competitive PR agency search, SHIFT Communications emerged as our top choice," said Paul LaRocca, Foxwoods' Vice President of brand marketing. "The agency's creative and data-driven approach will allow us to create strategic and innovative programs that will tap into new audiences and influencers, and help us deepen brand recognition across the Northeast."
As the largest resort casino in North America, Foxwoods offers a vast array of gaming in six casinos, AAA Four-Diamond hotels, restaurants ranging from gourmet to quick-service, world-renowned spas, award-winning golf courses, state-of-the-art theaters, and exclusive retailers.