PLAYSTUDIOS, a developer of top ranking free-to-play social casino games that offer real-world rewards, announced its first collection of European perks. To this end, the company has partnered with long-established U.K. casino operator, The Hippodrome, located in the heart of London’s historic Leicester Square.

“We’re thrilled to make our European debut with an exceptional partner,” said Jeff Netzer, vice president of business development for PLAYSTUDIOS. “Our myVEGAS mobile and social games have a strong and growing global fan base. So it only follows that our in-game rewards offerings would keep pace.”

“The Hippodrome is tremendously excited to be the newest member of the myVEGAS family, and its exclusive partner in London,” said Simon Thomas, CEO of Hippodrome Casino. “myVEGAS is a proven concept in the States, and as the only true international style casino in the UK, very relevant to our operation. It has a significant user base in the UK, many of whom we believe will be delighted to now benefit from London casino-based rewards.

PLAYSTUDIOS has been aggressively expanding its proprietary myREWARDS Loyalty Platform with a spate of recent additions, including Circus Circus touring shows, Royal Caribbean cruises, Allegiant Air travel packages, and special offers from Wolfgang Puck restaurants in Los Angeles and Hawaii.