International Game Technology PLC ("IGT") announced that Dallas Orchard is joining the company as senior vice president, global premium products. Orchard will be responsible for the global management and P&L of IGT's premium product portfolio, including market and competitive analysis, product requirements definition, and marketing alignment to achieve IGT's business objectives. He will report to Victor Duarte, IGT's global chief product officer, gaming, and will be based in Las Vegas.
Orchard most recently held the position of vice president of gaming operations for Aristocrat Technologies, Inc., where he was responsible for ownership and management of Gaming Operations P&L, accounting for approximately 40 percent of North American revenues for Aristocrat. His role included management of pricing, product placement, customer qualification, yield management of the legacy fleet, jackpot strategy, and the link portfolio. During his tenure, Orchard delivered strong double digit top line revenue growth and profitability, while doubling the size of Aristocrat Technologies' North American Gaming Operations Installed Base.
"This is an exciting time at IGT, with tremendous opportunities ahead for us to propel our industry leadership forward. Dallas Orchard represents an excellent addition to our executive team. He brings significant experience in growing revenues and market share with product development that generates profitability for customers and excitement for players," said Victor Duarte,IGT global chief product officer, gaming.
Orchard's prior roles include overseeing sales and marketing strategy for the Americas as a sales and marketing executive for Ainsworth Game Technology and working as marketing manager for Hard Rock Hotel and Casino. He holds a Bachelor of Arts degree from the University of Nevada Las Vegas.