Aristocrat signs landmark deal with Caesars Entertainment
Aristocrat Technologies has inked a significant deal with Caesars Entertainment that places 200 premium lease games across the Caesars’ gaming empire. The deal complements Aristocrat’s existing premium lease install base and is the single largest Class III recurring revenue deal in Aristocrat’s more than 60 year history, according to a company press release issued at G2E.
The installation marks the global debut of Aristocrat’s award-winning Arc Double and Behemoth cabinets, as well as the debut of the wildly popular Britney Spears Slot Game, which hit Caesars’ casino floors in August. Additional popular titles making a splash with players include The Big Bang Theory Slot Game and Batman. Ted themed slot games will roll out in December as well.
“We are excited to partner with Aristocrat in the branded game space,” said Melissa Price, senior vice president of enterprise gaming for Caesars Entertainment. “We are continually searching for ways to innovate the gaming floor to deliver the best, most exciting experience for our players. These titles resonate with our guests and provide a premium gaming experience.
“Additionally, we are thrilled to be the first gaming company to feature the Britney Spears Slot Game, launched in early August. Britney’s highly successful resident show at Planet Hollywood has brought a lot of excitement to that property and we have experienced that same level of enthusiasm for her slot game on our casino floors across the country.”
“It is an exciting opportunity to partner with Caesars Entertainment in a rollout of this magnitude as our products aim to create a total player experience,” added Matt Wilson, senior vice president of global gaming operations for Aristocrat. “Caesars is investing in our industry-leading products, keeping their floors fresh and their players engaged with cutting-edge games and cabinets that deliver the world’s greatest gaming experience.”
Arc Double was named to Casino Journal’s 2014 Top 20 Most Innovative Gaming Technology Products Awards. Gaming action plays out on Arc Double’s dual 42-inch curved high-definition LCD touch screens with upgraded graphic capabilities and iChair that provides players a dynamic cinematic gaming experience.
Behemoth is the world’s biggest slot machine with the industry’s largest 84-inch UHD LCD portrait monitor and industry-leading ergonomics, all with a surprisingly small footprint. The visual impact and upgraded graphic capabilities of the monitor draws players in, while the first dual bench with surround sound allows for couple or group play to create a more social gaming experience for the player.