» AMERICAN GAMING ASSOCIATION (AGA)
AGA has hired two executives to be part of their team: Eloy Martinez joins as senior director of government relations and Steven Horsford as the strategic communications consultant.
In this new role Martinez will work to advance AGA’s public policy, political and advocacy agendas. He will also work closely with congressional coalitions and caucuses on matters related to diversity and community and social responsibility.
Martinez spent the last seven years working on Capitol Hill, principally in the U.S. Senate. Most recently, he served as director of outreach and as staff director for the Senate Democratic Steering and Outreach Committee.
Former Nevada Congressman Steven Horsford objectives are to help with corporate social responsibility (CSR) efforts, including diversity and workforce development.
Earlier this year, Horsford formed R&R Resources+, an independently-owned Minority Business Enterprise. The agency consists of a team of professionals who specialize in strategic communications, brand management, public relations, social media, media planning and placement, as well as workforce strategy and CSR.
» ARISTOCRAT TECHNOLOGIES
Aristocrat has appointed Matt Wilson to senior vice president of global gaming operations. In his new role, Wilson is responsible for the development and execution of Aristocrat’s global recurring revenue strategy in all Class III markets including oversight of North American gaming operations.
Wilson joined Aristocrat in 2004 and has held a number of key positions in a variety of markets. Between 2008 and 2012 he oversaw Aristocrat’s rapid expansion in the Asia Pacific region as the head of the sales team. In 2012 he was promoted to vice president of marketing for the Americas and, in August 2014, was promoted to senior vice president of sales and marketing for all of North America.
» BMM TESTLABS
BMM Testlabs has named Marc Lee as senior vice president technology. Lee, an expert in regulatory, compliance, large systems applications development and implementation for remote gaming, will be based out of BMM’s headquarters in Las Vegas.
As senior vice president technology, Lee will be assisting regulators and clients in relation to the implementation of remote gaming technologies. Lee will also be responsible for the evolution of BMM’s software automation strategy for improved productivity and expanding BMM’s market-based software tools which are free-of-charge to the industry.
Lee joins BMM with 25 years of experience in the IT industry, 11 of those spent in the gaming industry. Prior to joining BMM Lee worked in a senior technical role at Microgaming Software Systems and as a product executive at Derivco (Pty) Ltd.
» INTERNATIONAL GAME TECHNOLOGY (IGT)
IGT has appointed Dallas Orchard as senior vice president, global premium products. Orchard will be responsible for the global management and P&L of IGT’s premium product portfolio, including market and competitive analysis, product requirements definition and marketing alignment to achieve IGT’s business objectives.
Orchard most recently held the position of vice president of gaming operations for Aristocrat Technologies, where he was responsible for ownership and management of gaming operations P&L; accounting for approximately 40 percent of North American revenues for Aristocrat. Orchard’s prior roles include overseeing sales and marketing strategy for the Americas as a sales and marketing executive for Ainsworth Game Technology and working as marketing manager for Hard Rock Hotel and Casino.
Todd Sims has been named vice president of operations for Interblock.
Prior to joining Interblock, Sims was vice president of customer service at Bally Technologies. Sims led the operations team during the initial launch of Bally Technologies’ Alpha Platform. He also served as director of sales for Four Winds Interactive and as vice president of business development for Creditek LLC and was an owner/operator of Launch Point LLC.
Extremely civic-minded, Sims founded eFriends, a charitable organization created to provide Children’s Healthcare of Atlanta patients and their families with laptop computers during their stay in the hospital.
» OAKLAWN RACING & GAMING
Ray Lunsford, a 23-year veteran of the gaming industry, has joined the Oaklawn Racing & Gaming team as assistant gaming manager. In this position, Lunsford will also be a key manager in the My Room program that was launched in July to help ensure positive guest experiences while also providing added team member support.
Lunsford left his home state to pursue a professional boxing career and found his way to Tunica, Miss., where he started his career as a dealer at the Splash Casino. He made the move to the Horseshoe Casino when they opened in 1995 and worked his way up the ranks there for 21 years. Lunsford started as a dealer and ended his tenure as casino manager.
As a boxer, Lunsford fought in the heavyweight division for 32 bouts starting in 1993. He won 19 of those fights and among his opponents were champions Brian Minto and Tye Fields.