Inspired, the leading provider of Virtual Sports, Mobile Games and SBG Video Lottery, announces it will be supplying SNAI with access to its first collection of Mike Tyson gaming products for the Italian gaming market.

Inspired unveiled its long-term brand partnership with Mike Tyson at G2E Vegas, which will include a suite of gaming products featuring ‘Iron Mike’ for sportsbetting, casino, slots, and social gaming. Inspired will be providing SNAI with first-mover access to its initial Tyson package for the Italian market, which includes its new Virtual Rush Boxing game for retail and online, featuring the boxing legend, as well omnichannel slots and table gaming content. The launches will be supported by exclusive Tyson marketing materials.

SNAI is the leading Italian betting operator. Inspired already provides SNAI with a range of its industry leading Virtual Sports content. Inspired recently announced an extension to its Virtual Sports contract with SNAI, which has strengthened its position in the Italian market with SNAI’s impending rollout of additional betting shops, concurrent channel expansion and mobile deployment.

Vitaliano Casalone, president of Inspired Italia, comments: “Inspired is already renowned as having the best Virtual Sports content in the market, which keeps players coming back for more. Our new range of Tyson gaming products was met with a fanfare reception at G2E and we have been inundated with interest from operators across the globe. We are confident that these knockout products will go down a storm with Italian players.” 

Inspired supplies over 90% of the land-based, online and mobile virtual sports market in Italy.  From a standing start, Inspired’s software has supported the development of a €1billion p.a. market in Italy in just one year. Its Virtual Sports are now available to Italian players in over 7,000 betting venues, and on all of the main web and mobile sites.