DraftDay Gaming Group, Inc., ("DraftDay"), the market-leading business-to-business daily fantasy sports (DFS) platform provider, announces an agreement with Sports Tradex, LLC ("SportsTradex") to acquire SportsTradex's database of customers for the DraftDay platform.
SportsTradex, founded in 2012, built a strong and dedicated community of players focused on an alternate style of DFS, including popular "pick'em" games and tiered draft formats. SportsTradex established its own brand as a leader in unique DFS games that became a favorite of its active, loyal players. "SportsTradex was my absolute favorite place to play," said DFS player Greg Sloan. "They delivered a great experience and superior customer service. I look forward to continuing that tradition on DraftDay."
"SportsTradex was one of the only other operators with pick'em games; a game style ideal for new DFS players and those current players looking for new tournament experiences," said DraftDay president Nic Sulsky. "We are committed to providing the same great games and superior customer service the SportsTradex users are accustomed to, while ensuring the SportsTradex vision of alternate DFS game styles continues to prosper. We are excited to partner with the SportsTradex team to spark even quicker growth in DraftDay's pick'em slate, which represents a key product in our alternate tournament catalog, and which DraftDay's growing list of B2B partners will be able to offer to their customers."
Jointly created by Viggle and Sportech, Inc., a subsidiary of Sportech PLC, DraftDay is a market-leading, business-to-business (B2B) daily fantasy sports platform well-positioned to become a dominant player in the explosive daily fantasy sports industry, by building partnerships within the regulated gaming, horseracing and media industries. By establishing the preeminent B2B daily fantasy sports partnership network, with six major partners currently signed and in various stages of production and integration, DraftDay is creating innovative digital content for organizations to increase their product range for customers, and to protect their valuable databases.
"We chose DraftDay because both companies share a vision for daily fantasy sports products that are differentiated from those offered by other DFS operators. But most importantly, DraftDay's strong commitment to player safety and the security of its DFS platform made it the logical choice for us," said Ben Lipson, CEO of SportsTradex. "As the DFS industry continues to grow and evolve, DraftDay's unique B2B model, featuring the safekeeping of partner databases and unmatched consumer protection measures, will be one of the best ways to capitalize on the excitement around DFS. DraftDay has demonstrated technology leadership in daily fantasy sports, and I have every confidence that SportsTradex players will love DraftDay."