It is undeniable that we are living in a digital world. Greentube Internet Entertainment Solutions and Foxwoods Resorts Casino, the Ledyard, Conn.-based property owned and operated by the Mashantucket Pequot Tribal Nation, recognize this and are working together to offer land-based casinos a business-to-business (B2B) solution for social online and mobile play.
Greentube and its parent company The Novomatic Group announced that Greentube Pro, the turn-key private-label social casino marketing platform from Greentube, will be the exclusive social casino platform for Foxwoods Resort Casino. In addition, Foxwoods Interactive—the digital arm of the Mashantucket Pequot Nation—will help market and sell the Greentube Pro solution to other U.S. gaming establishments.
By implementing Greentube Pro, Foxwoods will leverage the expansive library of games offered by Novomatic/Greentube. In addition, Foxwoods will benefit from Greentube’s advanced functionality and the ability to have a uniform brand presence on their social gaming site.
“Foxwoods’ leadership in the gaming industry makes them a perfect home for Greentube Pro,” said Thomas Graf, CEO of Greentube. “We are proud of our alliance with Foxwoods and the Mashantucket Pequot Tribal Nation. We look forward to a long-term and mutually-beneficial relationship.”
Greentube Pro was developed from the company’s experiences in the business-to-consumer (B2C) European market, and is designed to bring a B2B perspective that is otherwise lacking in the U.S. social gaming scene. “Our approach in the U.S. is B2B as a private-label social casino solution made for the operators, where we are not competing with them [operators] with one of our own brands at a national level,” said Gabriel Cianchetto, president of market development North American, Greentube. According to Cianchetto, as social gaming grew in the U.S., most companies were looking at the real-money end of the deal. While everyone was focused on real-money potential, Greentube saw opportunities to bring social casinos to the U.S. in the form of a private-label for the casino operator and not focus on real-money. “One of the first things Foxwoods asked us was, ‘do you have a national brand in the U.S. … an online casino?’ We told them no, not in the U.S., in Europe of course we do and it has been running since 2002, but in the U.S. market we do not.”
Designed to enhance player retention and boost new player acquisition for land-based casinos, Greentube Pro integrates proven loyalty strategies with the mass appeal of online and mobile play into a custom branded experience. The platform is fully customizable, allowing land-based casinos to choose from Novomatic’s vast library of games as well as content from Greentube partners. Players can experience the casino’s brand anywhere they may be and on any Internet-enabled device they prefer. Greentube Pro was designed to engage with players away from the casino floor. By offering free-to-play social casino games for computers, tablets and smart phones, Greentube Pro enables players to earn rewards including complimentary meals, hotel stays, tickets to events and more.
“We are impressed by the quality of the Greentube Pro product line and are excited about working with Greentube to realize this shared vision,” said Felix Rappaport, president & CEO of Foxwoods. “This relationship marks an important transformation for the social gaming segment of our business and we are confident that the fundamental principles that make the Foxwoods brand so distinctive will continue to evolve.”
Indeed, according to company literature, the Greentube Pro platform is distinctive in the following ways:
Offering and rewards: The Greentube Pro solution is specifically designed to drive players into the land-based casino by tying play to specific offers, rewards and promotional events.
Real social casino experience:Greentube Pro offers more than just casino games. It is a real social casino experience complete with social engagement and gamifications.
White-label branding and customization: Players only see the client’s brand while playing, ensuring a uniform brand experience.
According to online literature, Foxwoods Interactive views social casino gaming as a tool to bring players into their brick-and-mortar casinos. They plan to use this technology to generate revenue and keep players engaged with their brand. Properties tapping into Foxwoods Interactive have the added benefit of working with the first U.S. casino to launch and operate a private-label social gaming casino.
Moving forward in the U.S. market, Greentube plans to work with Foxwoods Interactive to take Greentube Pro into the market. “This venture with Foxwoods Interactive and Greentube is the latest in a series of strategic relationships that have furthered Foxwoods as the industry leader across all gaming verticals,” said Rodney Butler, chairman of the Mashantucket Pequot Tribal Nation. “We are thrilled to be able to assist other casinos penetrate the social gaming market without having the expense of building infrastructure, therefore enabling success at a much faster rate.”
Greentube Internet Entertainment Solutions is a leading developer and provider of iGaming solutions for the Internet, mobile devices and iTV, specializing in the development of 3D downloadable games, casino, poker, bingo and games of skill. Founded in 1998, Greentube is a wholly-owned subsidiary of The Novomatic Group, one of the biggest producers and operators of gaming technologies and one of the largest integrated gaming companies in the world.
Foxwoods Resort Casino is one of the premier entertainment destinations in the Northeast. As one of the largest resort casinos in North America, Foxwoods offers a vast array of gaming in six casinos.