The industry-leading manufacturer of LED visualization solutions, NanoLumens, and the leader in location intelligence and proximity‐based mobile engagement, Gimbal Inc., announced a strategic alliance to create a dynamic new series of digital solutions built on Gimbal’s leading enterprise-class mobile engagement and location intelligence platform. The platform, which includes geofences and proximity beacon technology, connects enterprises with customers in exciting new ways.
“This alliance with Gimbal is a major step forward in our development of a complete visual platform that extends far beyond the display,” said NanoLumens vice president of strategic alliances Nate Remmes. “It represents an important component of a much larger and broader initiative. Incorporating Gimbal’s mobile engagement and location intelligence platform into our visualization platform is going to result in the next generation of truly interactive displays that create dynamic, data-driven, and relevant engagement experiences for advertisers and consumers.”
According to Remmes, the Gimbal partnership will help address two major challenges in the digital signage industry — relevancy and attribution. The partnership is a first step in creating a digital display platform that will help bridge the information gap between the mobile user and the brick and mortar world. It will help the company to deliver targeted messaging, in a more immediate and relevant way, to audiences that are standing in a specified area around the display.
“Using beacon technology to trigger content changes is a powerful way to deliver more relevant messaging,” Remmes emphasized. “Our focus is to create fully-enabled displays that can be integrated with content management systems, interactive campaigns or any future developments.” Remmes said that NanoLumens planned to have the first Gimbal-enabled display solutions in the marketplace early in 2016.
Commenting on the partnership, Gimbal Senior Vice President of Business Development and Strategic Partnerships, Brian Dunphy, noted that, “NanoLumens and Gimbal share the same vision of the future for the digital display industry focused on Out-of-Home communications. We believe that the future belongs to those companies that can move quickly to incorporate the latest engagement technology into solutions that more completely connect consumers with advertisers. We’re excited to partner with this industry leading company.”