NYX Gaming Group (NYX), the market leading digital content and technology supplier to gaming operators across the world, announced that Golden Nugget Atlantic City is now live on the NYX Open Platform System (OPS) in New Jersey.
NYX gaming content has been deployed by the majority of operators in New Jersey, a third of whom have chosen NYX platform technology to power their entire offering.
"We have worked hard to become the trusted partner in the New Jersey market for digital gaming. Our OPS is one of the world's most flexible and open platforms in the gaming industry enabling our gaming operators the freedom to deliver best-of-breed experiences to their players. In today's competitive market, consumers of digital content demand unique and differentiated experiences and OPS is now the platform of choice for digital gaming in the US." said Matt Davey, CEO of NYX Gaming Group.
Following a recently granted transactional waiver from the New Jersey Division of Gaming Enforcement and completion of integration work, NYX Gaming Group has delivered the first of many multi-supplier gaming titles to Golden Nugget's online casino in New Jersey. This represents the first in a series of gaming content launches that Golden Nugget will roll out over the next few months to players across the state.
NYX Gaming Group and its wholly owned subsidiary NextGen Gaming have also delivered, via the Open Gaming System (OGS), 19 new games to Golden Nugget's online casinos in New Jersey, including smash hits 'Gorilla Go Wild' and 'Merlin's Millions'. Golden Nugget will roll out 30 more NYX games over the next few months to its players across the state.
"It's a great position to be in for NYX. We have a significant proportion of the New Jersey market turning to our platform capabilities. We have our premium, market leading NextGen Gaming content in top positions across the majority of sites and we enable a diverse range of 3(rd) party developers like High5 and NetEnt to leverage our expanding distribution in the US market." said Matt Davey.
"Through a proactive working relationship with the DGE and Golden Nugget's experienced iGaming team we have delivered an offering that brings a compelling entertainment experience within the rapidly emerging New Jersey gaming market."
"This launch marks our first major project with NYX and both teams worked extremely well together. The AAA NYX team has gone beyond and above our high expectations across the board and we look forward to making the most of their world-class platform for New Jersey players to enjoy. With our brand new site and mobile applications, we are taking user experience to a whole new level. Three days after going live, we've already recorded new all-time highs in active players and revenues alike. We couldn't have hoped for a more enthusiastic welcome from our loyal online players, which is the best measurement of the success of this new partnership between NYX and Golden Nugget. We'd also like to thank Bally Technologies for their contribution to Golden Nugget early online success and for their professional commitment during the platform migration project." commented Thomas Winter, vice president online gaming of Golden Nugget.