On behalf of the Ontario Gaming East Limited Partnership, Great Canadian Gaming Corporation (GCGC) is excited to announce the new brand of Shorelines Casinos for the gaming properties at Thousand Islands, Kawartha Downs, and potentially, in the City of Belleville.
As of early 2016, and subject to the successful transition of the properties from the Ontario Lottery and Gaming Corporation (OLG) to the Partnership, Thousand Islands Casino and OLG Slots at Kawartha Downs will be renamed as Shorelines Casino Thousand Islands and Shorelines Slots at Kawartha Downs.
The Shorelines brand has been selected as it captures each of the market's historical connectivity to the community and geographical area. In addition, the new brand will serve as a key identifier in the Eastern Ontario region that will be synonymous for outstanding customer service, coupled with great gaming options, fantastic restaurants and top-tier entertainment.
"We have done extensive research to ensure that the chosen brand resonates with the local marketplace, and we're eager to start using it. But in the meantime, our primary focus continues to be on finalizing the transition of the operations to the Partnership from OLG," said Andy LaCroix, interim executive director, Ontario Operations.
The Partnership will continue to develop preliminary plans for a gaming property in the preferred community of Belleville, and if successful, the property will be named Shorelines Casino Belleville.