Casumo, the world’s first adventure casino, has launched a brand new concept for its December campaign called Winter Games which features numerous Reel Races each day.
The concepts ties in with Casumo’s new TV advertising campaign which focuses on togetherness, bringing Casumo’s entire player base together.
Reel Races are fast-paced, non-game specific casino tournaments with “points booster” where the aim is to spin to collect as many points as possible by winning.
In addition to the points players get from regular wins, there are also “boosters” which are activated in three different ways: winning three times in a row, collecting a total of three Big Wins or getting a Mega Win.
Reel Races run every 30 minutes throughout December and they last 20 minutes with the top five at the end of each tournament winning prizes.
Each evening, the main event has a top prize of €1,000/£1,000 with the top 25 players also receiving prizes.
Mark Busuttil, from the product team at Casumo, said: “We’re always looking at new ways to connect and engage with our customers, and Winter Games is one of our most fun campaigns yet.
“It’s going to be interesting to see what strategies players use to try to stay at the top of the leaderboards. The boosters are huge game changers, as a player can always feel they have a chance of winning if they are lucky enough. This makes the entire experience much more engaging and immersive.”
Online casino tournaments have a reputation for being slow and unengaging, which is why Casumo have launched the fast-paced Reel Races to keep players filled with anticipation throughout their game play.
The Reel Race concept is a further development of the highly successful Casino Challenges that were introduced by Casumo earlier this year.
The plan is to continue developing the concept even further in order to maintain Casumo’s position as one of the world’s most innovative igaming companies.
To cap off a wonderful year for the fast-growing company, Casumo won Best Mobile Casino Product and Best Marketing Campaign at the recent EGR Operator Awards, the most high profile awards in the online gaming industry.